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Segment sends Group calls to Variance as an `Account` if you've chosen the "Group" Account Mapping method during setup.
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### Alias
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If you aren’t familiar with the Segment Spec, take a look at the [Alias method documentation](/docs/connections/spec/alias/) to learn about what it does. An example call would look like this:
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```js
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analytics.alias('123456')
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```
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If there is an existing user with that `userId` in Variance that matches the `previousId` passed with the alias that user will be merged into the "123456" user identified in the alias. If there is only one user with the `previousId` and no user with the `userId` that user will simply have their Variance `externalId` updated to match the current `userId` passed in the alias.
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## Account Mapping
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Variance offers several ways to map your users to accounts or companies, including the following.
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