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Add Broadcasts Public Beta Content DOC-682 
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‎src/engage/campaigns/broadcasts.md

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---
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title: Broadcasts
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plan: engage-premier
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---
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> info ""
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> Broadcasts are in public beta.
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Broadcasts are one-time email or SMS campaigns that you can send with Twilio Engage. Use broadcasts for single, one-off occasions like the following:
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- **Special events**, like webinars or conferences
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- **Offers**, like product discount codes
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- **Newsletters** that you want to send on a specific date
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For more on the different types of Engage campaigns, read [Audiences, Journeys, and Broadcasts](/docs/guides/audiences-and-journeys/).
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On this page, you'll find step by step instructions for how to create a broadcast.
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## Create and send an email broadcast
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Follow these steps to create an email broadcast:
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1. Navigate to **Engage > Broadcasts**, then click **+ Create broadcast**.
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2. From the **New broadcast** page, choose **Email**.
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3. Add a name and description, then click **Choose recipients**.
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4. Click **Add condition** to add users who will receive your campaign, then click **Build**.
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- To send a message to a pre-built audience, choose `Part of an Audience`, then select the audience.
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5. Select **Build a new email** or use an email template, then click **Continue**.
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6. Fill out the **Email settings** fields, choose your email editor, then click **Continue**.
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7. Configure your email, then click **Continue**.
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8. On the **Review and schedule** page, confirm your broadcast's settings.
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9. Schedule your broadcast:
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- To send your broadcast immediately, select **Send now**, then click **Send now ->**. Confirm a final time by clicking **Send** in the popup.
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- To send your broadcast later, select **Schedule**, then enter the date, time, and time zone for your scheduled broadcast. Click **Schedule ->**, then confirm by clicking **Schedule** in the **Schedule message** popup.
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## Create and send an SMS broadcast
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Follow these steps to create an email broadcast:
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1. Navigate to **Engage > Broadcasts**, then click **+ Create broadcast**.
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2. From the **New broadcast** page, choose **SMS**.
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3. Add a name and description, then click **Choose recipients**.
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4. Click **Add condition** to add users who will receive your campaign, then click **Build**.
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- To send a message to a pre-built audience, choose `Part of an Audience`, then select the audience.
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5. Select **Build a new SMS** or use an SMS template, then click **Continue**.
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6. Choose a messaging service, enter your message into the body field, and add any merge tags.
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7. Test your SMS, then select **Review and schedule**.
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8. On the **Review and schedule** page, confirm your broadcast's settings.
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9. Schedule your broadcast:
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- To send your broadcast immediately, select **Send now**, then click **Send now ->**. Confirm a final time by clicking **Send** in the popup.
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- To send your broadcast later, select **Schedule**, then enter the date, time, and time zone for your scheduled broadcast. Click **Schedule ->**, then confirm by clicking **Schedule** in the **Schedule message** popup.
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### Cancel a scheduled broadcast
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Follow these steps to cancel a scheduled broadcast:
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1. Navigate to **Engage > Broadcasts > Scheduled**.
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2. Select the scheduled broadcast you want to cancel.
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3. From the broadcast overview tab, click **Unschedule**.
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4. In the popup, click **Unschedule** to confirm.
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Unscheduled broadcasts revert to draft status and can be found under the Drafts tab of the Broadcasts page.
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## Working with broadcasts
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Keep the following information in mind as you work with broadcasts.
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### SMS segments
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SMS broadcasts longer than 160 characters are split into segments and then joined together by the recipient's device. As a result, you can send long SMS broadcasts longer than 160 characters, but each 160 segment is billed individually.
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For more on message segments, view [SMS character limits](https://www.twilio.com/docs/glossary/what-sms-character-limit){:target="_blank"}.
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### Scale and throughput
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The following table lists geographic availability, scale, and speed details for email broadcasts, [short code SMS](https://support.twilio.com/hc/en-us/articles/223182068-What-is-a-Messaging-Short-Code-){:target="_blank"} broadcasts, and long code SMS broadcasts:
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| Broadcast type | Availability | Throughput |
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| -------------- | --------------------------------------- | -------------------------------------------------------------------------- |
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| Email | All countries where Engage is available | 5 million per hour |
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| SMS short code | US, Canada, UK | 360000 per hour |
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| SMS long code | All countries where Engage is available | Between 12-225 messages per second; 10 messages per second internationally |
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Long-code message throughput depends on a number of factors, including your [10DLC trust score](https://support.twilio.com/hc/en-us/articles/1260803225669-Message-throughput-MPS-and-Trust-Scores-for-A2P-10DLC-in-the-US){:target="_blank"}.
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## Broadcast analytics
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Engage tracks analytics for both email and SMS broadcasts.
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### Email broadcast metrics
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The following table lists the email broadcast metrics that Engage tracks:
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| Metric | Description |
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| ------------------ | ---------------------------------------------------------------------------------------------------- |
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| Sent | The number of emails broadcasts that you sent. |
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| Delivered | The number of emails broadcasts that were accepted by the receiving inbox server. |
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| Opened | The number of times that your email broadcasts were opened. |
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| Clicked | The number of times that recipients clicked within your email broadcasts. |
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| Converted | The number of conversions that took place after broadcasts publication; based on delivered messages. |
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| Click-to-Open Rate | The number of clicks compared to the number of opens for a broadcasts. |
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| Bounced | The number of email broadcasts that bounced instead of being delivered. |
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| Unsubscribed | The number of broadcasts recipients who chose to unsubscribe from within the email campaigns. |
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| Spam Reported | The number of recipients who marked your email broadcast as spam. |
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SendGrid powers Engage's email campaign event analytics. For more details on email metrics, view SendGrid's [Marketing Campaigns Statistics Overview](https://docs.sendgrid.com/ui/analytics-and-reporting/marketing-campaigns-stats-overview){:target="_blank"}.
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### SMS broadcast metrics
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The following table lists the SMS broadcast metrics that Engage tracks:
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| Metric | Description |
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| ----------- | ---------------------------------------------------------------------- |
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| Queued | The number of SMS broadcasts queued for delivery, but not yet sent. |
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| Sent | The number of SMS broadcasts that you sent. |
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| Delivered | The number of SMS broadcasts that were accepted by the user's carrier. |
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| Undelivered | The number of undelivered SMS broadcasts. |
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| Failed | The number of SMS broadcasts that didn't send. |
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For more information on Engage analytics, view [Analytics Overview](/docs/engage/analytics/).

‎src/engage/images/broadcasts.png

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