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consent mode info blurb
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src/connections/destinations/catalog/actions-display-video-360/index.md

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> info ""
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> Since the release of `analytics-ios` version 4, Segment no longer collects IDFA automatically. To collect and pass IDFA to your DV360 integration, follow the steps for Ad Tracking and IDFA in the [Analytics-iOS mobile source](/docs/connections/sources/catalog/libraries/mobile/ios#ad-tracking-and-idfa) documentation.
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> info "Consent mode"
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> Google is enforcing consent starting March 6, 2024 for European Economic Area (EEA) users. Learn more about [consent mode](/docs/connections/destinations/catalog/actions-display-video-360/#consent-mode) and how to set it up.
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## Details
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> info ""

src/connections/destinations/catalog/actions-google-analytics-4-web/index.md

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When you have Segment installed, you can use your existing tracking implementation to fulfill your data collection needs with Google Analytics 4. When you enable the Google Analytics 4 Web destination, Segment loads the [gtag.js library](https://support.google.com/analytics/answer/9310895?hl=en#zippy=%2Cin-this-article){:target="_blank"} for you. To avoid duplicate data, remove the native gtag.js script from your page.
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> info "Consent mode"
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> Google is enforcing consent starting March 6, 2024 for European Economic Area (EEA) users. Learn more about [consent mode](/docs/connections/destinations/catalog/actions-google-analytics-4-web/#consent-mode) and how to set it up.
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## Getting started
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src/connections/destinations/catalog/actions-google-analytics-4/index.md

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> warning ""
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> Google Analytics 4 doesn't officially support a pure server-to-server integration. However, Segment monitors the capabilities of the Measurement Protocol API and updates the cloud integration accordingly to achieve a reasonable level of reporting for mutual customers. For full functionality, please see the [Google Analytics 4 Web destination](/docs/connections/destinations/catalog/actions-google-analytics-4-web/).
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> info "Consent mode"
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> Google is enforcing consent starting March 6, 2024 for European Economic Area (EEA) users. Learn more about [consent mode](/docs/connections/destinations/catalog/actions-google-analytics-4/#consent-mode) and how to set it up.
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## Benefits of Google Analytics 4 Cloud
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The Google Analytics 4 Cloud destination provides the following benefits:

src/connections/destinations/catalog/actions-google-enhanced-conversions/index.md

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The Google Ads Conversions destination enables you to upload offline conversions and conversion adjustments to Google Ads in a privacy safe way. With this server-side destination, you can upload conversions to the [Google Ads API](https://developers.google.com/google-ads/api/docs/conversions/overview){:target="_blank"} and tie them to a user's online click or phone call. In addition, you can improve the accuracy of your conversion measurement by sending conversion enhancements, restatements, and retractions.
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> info "Consent mode"
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> Google is enforcing consent starting March 6, 2024 for European Economic Area (EEA) users. Learn more about [consent mode](/docs/connections/destinations/catalog/actions-google-enhanced-conversions/#consent-mode) and how to set it up.
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## Getting started
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1. From the Segment web app, click **Catalog**, then click **Destinations**.
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2. Search for “Google Ads Conversions” in the Destinations Catalog, and select the destination.

src/connections/destinations/catalog/adwords-remarketing-lists/index.md

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> info ""
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> You must have access to Engage as part of your Segment plan to use this destination. [Contact Segment's sales team](https://segment.com/demo/){:target="_blank”} to try this out.
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> info "Consent mode"
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> Google is enforcing consent starting March 6, 2024 for European Economic Area (EEA) users. Learn more about [consent mode](/docs/connections/destinations/catalog/adwords-remarketing-lists/#consent-mode) and how to set it up.
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## Details
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- **Supports Engage**: Yes

src/connections/destinations/catalog/firebase/index.md

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- [Kotlin](https://github.com/segment-integrations/analytics-kotlin-firebase){:target="_blank"}
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- [Swift](https://github.com/segment-integrations/analytics-swift-firebase){:target="_blank"}
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> info "Consent mode"
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> Google is enforcing consent starting March 6, 2024 for European Economic Area (EEA) users. Learn more about [consent mode](/docs/connections/destinations/catalog/firebase/#consent-mode) and how to set it up.
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## Getting Started on Android
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To start sending data to Firebase Analytics from your Android project, you'll need to follow a few simple steps:

src/connections/destinations/catalog/google-ads-classic/index.md

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With Segment, you can use your events to fire a Google Ads conversion pixel from your website **in client-side JavaScript.**
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You can also trigger Google Ads (Classic) conversion from your mobile app using the **Server to Server** destination, so you don't need to include the SDK in your app. The server to server connection requires mobile device specific details to forward the events to Google Ads (Classic). Google Ads (Classic) **does not work with any server-side libraries**. Make sure when you're setting up your Google Ads (Classic) conversions that you choose the appropriate tracking method.
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> info "Consent Mode"
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> Segment is currently building Consent Mode for all affected Google destinations. This will be available before March 6, 2024.
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> info "Consent mode"
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> Google is enforcing consent starting March 6, 2024 for European Economic Area (EEA) users. Learn more about [consent mode](/docs/connections/destinations/catalog/google-ads-classic/#consent-mode) and how to set it up.
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### Configure the Google Ads (Classic) destination
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src/connections/destinations/catalog/google-ads-gtag/index.md

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> info ""
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> If you're sending [enhancement data to Google Ads](/docs/connections/destinations/catalog/actions-google-enhanced-conversions/) in parallel with Gtag, you must include the same Order ID (Transaction ID) on both sets of data. This is required to properly deduplicate conversions between Gtag conversions and enhanced conversions. To send Order ID (Transaction ID) to Gtag, include `order_id` as a property on your web events.
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> info "Consent mode"
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> Google is enforcing consent starting March 6, 2024 for European Economic Area (EEA) users. Learn more about [consent mode](/docs/connections/destinations/catalog/google-ads-gtag/#consent-mode) and how to set it up.
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## Getting Started
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You can use this destination to map your `.page()` calls to **Page Load Conversions** or `.track()` calls to **Click Conversions**. Currently this is only supported on the browser.

src/connections/destinations/catalog/google-tag-manager/index.md

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> info ""
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> The Google Tag Manager destination is for web only. The destination isn't compatible with iOS or other mobile sources. For mobile tracking, Segment recommends using the [Firebase Destination](/docs/connections/destinations/catalog/firebase/).
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## Getting Started
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> info "Consent mode"
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> Google is enforcing consent starting March 6, 2024 for European Economic Area (EEA) users. Learn more about [consent mode](/docs/connections/destinations/catalog/google-tag-manager/#consent-mode) and how to set it up.
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## Getting Started
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1. From the Segment web app, click **Catalog**.
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2. Search for "Google Tag Manager" in the Catalog, select it, and choose which of your sources to connect the destination to.

src/connections/destinations/catalog/personas-display-video-360/index.md

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> Settings and configurations will be migrated automatically, but you must take additional action to ensure the destination is properly functioning. For more information, see [Migrate from Personas Google Display & Video 360 Destination ](/docs/connections/destinations/catalog/actions-display-video-360/#migrate-from-personas-google-display-&-video-360-destination)
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> We are disabling all existing Personas Display and Video 360 destinations. You can still access your existing configuration, but please refrain from enabling the destination, as it is set to be deprecated. You will no longer be able to create new instances of Personas Display and Video 360. Please check out [Display and Video (Actions)](/docs/connections/destinations/catalog/actions-display-video-360/) to set up a new instance of Google Display and Video 360.
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> Segment is disabling all existing Personas Display and Video 360 destinations. You can still access your existing configuration, but please refrain from enabling the destination, as it is set to be deprecated. You will no longer be able to create new instances of Personas Display and Video 360. Please check out [Display and Video (Actions)](/docs/connections/destinations/catalog/actions-display-video-360/) to set up a new instance of Google Display and Video 360.
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> For questions or issues contact [[email protected]](mailto:[email protected]).
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> **Note**: Since the release of `analytics-ios` version 4, Segment no longer collects IDFA automatically. To collect and pass IDFA to your DV360 integration, follow the steps for Ad Tracking and IDFA in the [Analytics-iOS mobile source](/docs/connections/sources/catalog/libraries/mobile/ios#ad-tracking-and-idfa) documentation.
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> info "Consent mode"
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> Google is enforcing consent starting March 6, 2024 for European Economic Area (EEA) users. Learn more about [consent mode](/docs/connections/destinations/catalog/personas-display-video-360/#consent-mode) and how to set it up.
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## Details
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{% comment %}
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<table>

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