Casing/ backtick fix, added Reddit ads link, minor formatting

Author: sade-wusi

src/connections/destinations/catalog/actions-webhook-extensible/reddit-ads-conversion-api-integration-recipe.md

@@ -2,7 +2,7 @@
 title: Reddit Ads Conversion API Integration Recipe
 ---
 
-This recipe will guide you through setting up a custom destination for Reddit Ads Conversion API using Segment’s Extensible Webhooks feature. By following these steps, you can integrate your data source with Reddit Ads Conversion API without writing any code. 
+This recipe will guide you through setting up a custom destination for [Reddit Ads Conversion API](https://ads.reddit.com/){:target="_blank"} using Segment’s [Extensible Webhooks](https://segment.com/docs/connections/destinations/catalog/actions-webhook-extensible/){:target="_blank"} feature. By following these steps, you can integrate your data source with Reddit Ads Conversion API without writing any code. 
 
 ##  Prerequisites
 
@@ -15,10 +15,10 @@ To integrate Reddit Ads Conversion with Segment, ensure you have the following:
 
 ## Getting started 
 
-### 1. Navigate to the Extensible Webhook destination
+### 1. Navigate to the Extensible Webhooks destination
 
 1. In your Segment workspace, go to **Catalog** > **Destinations**.
-2. Use the search bar to search for **Extensible Webhook**  and select **Add destination**.
+2. Use the search bar to search for "Extensible Webhook" and select **Add destination**.
 
 ### 2. Select the data source
 
@@ -48,13 +48,13 @@ The conversion access token provides a bearer token that can be added to the hea
 2. Select **Conversions API**.
 3. Click **Generate Access Token** to generate your token. Copy and make a note of it. 
 
-Once you have the conversion token, go back to your destination in your Segment workspace. In **Settings**, go to **Authorization Settings** and select “No Auth” as the authentication method.
+Once you have the conversion token, go back to your destination in your Segment workspace. In Settings, go to Authorization Settings and select **No Auth** as the authentication method.
 
 ### 5. Perform data mapping
 
 #### Data transformation 
 
-The Reddit Conversion API expects data in a nested format. To format the payload correctly, you will need to write an insert function that appends a new property, for example `body`.
+The Reddit Conversion API expects data in a nested format. To format the payload correctly, you will need to write an insert function that appends a new property, for example "body".
 
 This will have the following structure: 
 
@@ -126,14 +126,14 @@ It’s also recommended that you include the `email`, `ip_address`, `uuid`, and
 
 To map data from your destination to Reddit Ads:
 
-1. Create a new mapping in the **Mappings** tab, select the **Send** action. 
+1. Create a new mapping in the Mappings tab, select the **Send** action. 
 2. Define the event trigger by selecting the events you want to send to Reddit Ads Conversion API using the Event name filters. 
-3. (Optional) Add enrichment entities as necessary.
+3. (Optional) Add enrichment entities as needed.
 4. Fill out mapping fields:
-    1. To specify the URL, go to your Reddit Ads account, navigate to **Pixel configuration** to find your Pixel ID. The format of the URL should be https://ads-api.reddit.com/api/v2.0/conversions/events/{{YOURPICEL_ID}}
-    2. Specify the headers. 
-      - Set up Authorization using the Bearer Token generated in the previous step.
-      - Specify the Content Type that the Conversion API expects.
+    1. To specify the URL, go to your Reddit Ads account, navigate to **Pixel configuration** to find your Pixel ID. The format of the URL should be `https://ads-api.reddit.com/api/v2.0/conversions/events/{{YOURPIXEL_ID}}`, with your pixel ID being at the end of the URL. 
+    2. Specify the headers: 
+      - Set up Authorization using the bearer token generated in the previous step.
+      - Specify the content type that the Conversion API expects.
 5. Use the mapping interface and search for the “body” parameter that was created in the insert function to select the transformed object that can be sent as the event body.
 6. Turn off batching for this operation.