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Merge pull request #500 from segmentio/repo-sync
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src/connections/destinations/catalog/actions-facebook-conversions-api/index.md

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Facebook Conversions API (Actions) enables advertisers to send events from their servers directly to Facebook. Server-side events link to Facebook Pixel events, and process like browser pixel events. This means that server-side events are used in measurement, reporting, and optimization, just like browser pixel events.
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> info "Customer Information Parameters Requirements"
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> As of Facebook Marketing API v13.0+, Facebook began enforcing new requirements for customer information parameters (user data). To ensure your events don't throw an error, Segment recommends that you review [Facebook’s new requirements](https://developers.facebook.com/docs/graph-api/changelog/version13.0#conversions-api){:target="_blank"}.
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## Benefits of Facebook Conversions API (Actions) vs Facebook Conversions API Classic
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The Facebook Conversions API (Actions) destination provides the following benefits over the classic Facebook Conversions API destination:

src/connections/destinations/catalog/facebook-offline-conversions/index.md

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[Facebook Offline Conversions](https://www.facebook.com/business/help/1782327938668950?utm_source=segmentio&utm_medium=docs&utm_campaign=partners) enables offline event tracking, so marketers can run campaigns, upload transaction data, and compare in-store transactions.
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> info "Customer Information Parameters Requirements"
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> As of Facebook Marketing API v13.0+, Facebook began enforcing new requirements for customer information parameters (match keys). To ensure your events don't throw an error, Segment recommends that you review [Facebook’s new requirements](https://developers.facebook.com/docs/graph-api/changelog/version13.0#conversions-api){:target="_blank"}.
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## Other Facebook Destinations Supported by Segment
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This page is about the **Facebook Offline Conversions**. For documentation on other Facebook destinations, see the pages linked below.

src/connections/destinations/catalog/facebook-pixel-server-side/index.md

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<!-- LR: 2/16/2021: Redirect pulls in from `facebook-conversions-api` because while this destination's display name has changed, the slug is still the old name and the docs build needs to match on slug to find it in `destinations.yml` -->
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[Facebook Conversions API](https://developers.facebook.com/docs/marketing-api/conversions-api) allows advertisers to send events from their servers directly to Facebook. Server-Side events are linked to a pixel and are processed like browser pixel events. This means that Server-Side events are used in measurement, reporting, and optimization in the same way as browser pixel events.
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[Facebook Conversions API](https://developers.facebook.com/docs/marketing-api/conversions-api){:target="_blank"} allows advertisers to send events from their servers directly to Facebook. Server-side events are linked to a pixel and are processed like browser pixel events. This means that server-side events are used in measurement, reporting, and optimization in the same way as browser pixel events.
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> info "Customer Information Parameters Requirements"
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> As of Facebook Marketing API v13.0+, Facebook began enforcing new requirements for customer information parameters (user data). To ensure your events don't throw an error, Segment recommends that you review [Facebook’s new requirements](https://developers.facebook.com/docs/graph-api/changelog/version13.0#conversions-api){:target="_blank"}.
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> info "Server Event Parameter Requirements"
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> On February 15th, 2021, Facebook began enforcing new requirements for server event parameters. After that date, events sent to the Conversions API that do not meet the new requirements might not be available for optimization, targeting, or measurement. For details on how to implement these requirements see [Server Event Parameter Requirements](/docs/connections/destinations/catalog/facebook-pixel-server-side/#server-event-parameter-requirements)
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> On February 15th, 2021, Facebook began enforcing new requirements for server event parameters. After that date, events sent to the Conversions API that don't meet the new requirements might not be available for optimization, targeting, or measurement. For details on how to implement these requirements see [Server Event Parameter Requirements](/docs/connections/destinations/catalog/facebook-pixel-server-side/#server-event-parameter-requirements).
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> info "Destination name change"
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> Facebook Conversions API was renamed from Facebook Pixel Server-Side.

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