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src/_data/sidenav/main.yml

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title: Integration Error Codes
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- path: /connections/schema-unique-limits
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title: Are there limits on my Segment Schema?
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- path: /connections/rate-limits
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title: Rate Limits and SLA
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- section_title: Personas
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section:
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- path: /personas

src/connections/rate-limits.md

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---
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title: Rate Limits and SLA
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---
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These rate limits were added to our product documentation on August 31, 2020.
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## Inbound Data Ingestion API Rate Limit
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If within a ten minute period a Customer’s sources (in aggregate) send more than 60 million events (average of 100,000 events per second) without prior arrangement, Segment reserves the right to queue any additional events and process those at a rate that does not exceed 60 million events in any ten minute period.
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## Outbound Downstream Destination Rate Limits
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Most destinations have their own rate limits that Segment cannot control. In some instances, Segment is able to ingest and attempt to deliver data faster than the downstream destination is able to accept data. Outbound requests to a destination may also fail for other reasons outside of Segment’s control. When requests to downstream destinations fail, Segment makes additional attempts to deliver the data (retries). However, when more than 1,000 requests per second to a downstream destination fail or when the failure rate for a downstream destination exceeds 50% for more than 72 hours, Segment reserves the right to reduce the number of retries until the condition is resolved.

src/connections/sources/catalog/cloud-apps/google-ads/index.md

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| average_position | Your ad's position relative to those of other advertisers. |
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| campaign_id | The ID of the Campaign. |
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| clicks | The number of clicks. |
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| conversion_category_name | A category that describes the action the user will take to complete a conversion. |
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| conversion_name | The name of the conversion type. |
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| conversion_rate | The number of conversions divided by total clicks that can be tracked to conversions |
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| conversion_tracker_id | ID of the conversion tracker. |
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| conversion_value | The sum of conversion values for all conversions. |
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| conversions | The number of conversions for all conversion actions that you have opted into optimization. |
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| cost | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |

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