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Predictions are stored as [computed traits](/docs/unify/Traits/computed-traits/) in user profiles, with scores represented as percentage cohorts. For example, a score of `0.8` indicates the user is in the 80th percentile, or the top 20% of the cohort.
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Once you've selected a cohort, you can use Predictions in concert with other Segment features:
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After selecting a cohort, use Predictions with the following Segment features:
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-[Audiences](/docs/engage/audiences/), which you can create with predictions as a base. As part of Engage, Segment also offers prebuilt [Suggested Predictive Audiences](/docs/unify/traits/predictions/suggested-predictive-audiences/).
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-[Journeys](/docs/engage/journeys/); use Predictions in Journeys to trigger [Engage marketing campaigns](/docs/engage/campaigns/) when users enter a high-percentage cohort, or send promotional material if a customer shows interest and has a high propensity to buy.
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