Merge pull request #4871 from segmentio/Bypass-subscription-states

Add Send to All content

Author: rchinn1

src/engage/campaigns/broadcasts.md

@@ -33,6 +33,8 @@ Follow these steps to create an email broadcast:
     - To send your broadcast immediately, select **Send now**, then click **Send now ->**. Confirm a final time by clicking **Send** in the popup.
     - To send your broadcast later, select **Schedule**, then enter the date, time, and time zone for your scheduled broadcast. Click **Schedule ->**, then confirm by clicking **Schedule** in the **Schedule message** popup.
 
+> info ""
+> It's best practice to only send emails to users with a `subscribed` status. However, if you need to send an email broadcast to someone who hasn't subscribed, you can configure an email to [send to all users](/docs/engage/campaigns/email-campaigns/#send-an-email-to-all-users/).
 
 ## Create and send an SMS broadcast
 

src/engage/campaigns/email-campaigns.md

@@ -12,7 +12,7 @@ Some knowledge of the Journeys product will benefit you as you read through this
 Twilio Engage uses Journeys to send email and SMS campaigns.  With Journeys, you add conditions and steps that trigger actions like sending an email or an SMS.
 
 You’ll build and then send your campaign in three stages:
-
+ 
 1. Create a Journey.
 2. Add a Journey condition.
 3. Create, test, and send your email campaign.
@@ -50,6 +50,19 @@ Some email campaign fields, like **Sender email** and **Subject**, are required.
 > info "Editing Templates"
 > If you use a template for your email, Engage creates an editable copy of the original.  Editing the template within the Journey won’t alter the original template.
 
+### Send an email to all users
+
+As you create your email campaign, you can set an email to send to all users regardless of their [subscription state](/docs/engage/user-subscriptions/#the-four-subscription-states). This may be useful, for example, when you need to send a marketing transactional email to a user who hasn't subscribed to your marketing emails.
+
+To send an email to all users:
+
+1. In the email builder, navigate to the **Which subscription states should receive this message?** field.
+2. From the dropdown menu, select **All subscription states including unsubscribed**.
+
+When you bypass subscription states, be sure to follow local laws and comply with [CAN-SPAM guidance](https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business){:target="_blank"}. 
+
+For more, view SendGrid's [email deliverability best practices](https://support.sendgrid.com/hc/en-us/articles/360041790453-Best-Practices-for-ensuring-Email-Deliverability){:target="_blank"}. 
+
 ### Test your email campaign
 
 At this point, you can send a test email before publishing your campaign. Test emails confirm that your design, unsubscribe links, and merge tags appear as expected.
@@ -89,6 +102,7 @@ The following table contains descriptions of all available fields in the Journey
 | Preview text     | A brief message that displays next to the email subject.                                                                                                                                        |
 | Subject *        | The email subject.                                                                                                                                                                              |
 | Body *           | The email’s content.  Select Build Email Content to create a new campaign, or Use a template to choose an existing template.                                                                    |
+| Which subscription states should receive this message?     |  The [subscription state](/docs/engage/user-subscriptions/#the-four-subscription-states) that Engage will send email campaigns to. Defaults to `subscribed` users only. Select **All subscription states including unsubscribed** to send emails to all users regardless of subscription state.  |
 
 
 ## Next steps

src/engage/journeys/step-types.md

@@ -123,7 +123,7 @@ Use Twilio Engage to send email as a step in a Journey.
     7. Add conversion goals.
 4. Click **Save** to add the email step to your Journey.
 
-`Subscribed` users will receive an email upon entering the step. Visit [Email Campaigns](/docs/engage/campaigns/email-campaigns/) for more information.
+`Subscribed` users will receive an email upon entering the step. To send an email to users regardless of their subscription state, you can use Engage to [send a message to all users](/docs/engage/campaigns/email-campaigns/#send-an-email-to-all-users/). Visit [Email Campaigns](/docs/engage/campaigns/email-campaigns/) for more information.
 
 #### Send an SMS
 

src/engage/user-subscriptions/index.md

@@ -16,8 +16,9 @@ Email addresses and phone numbers in your audience have one of the four followin
 - `did-not-subscribe`; users who are neither subscribed nor unsubscribed
 - **No subscription status**; users who never gave Segment the email or phone number in your audience
 
-> warning "User Consent"
-> You can only send Engage campaigns to users with a `subscribed` status.
+> info ""
+> It's best practice to only send Engage campaigns to users with a `subscribed` status. However, if you need to send an email to someone who hasn't subscribed, you can create an email campaign that you [send to all users](/docs/engage/campaigns/email-campaigns/#send-an-email-to-all-users/).
+
 
 To learn how Segment determines user subscription states, read the [User Subscription State documentation](/docs/engage/user-subscriptions/subscription-states/).