-[Enhanced conversions for leads](https://developers.google.com/google-ads/api/docs/conversions/upload-identifiers){:target="_blank"} allows you to use hashed, first-party user-provided data from your website lead forms for offline lead measurement. When you upload your leads, the provided hashed information is used to attribute back to the Google Ad campaign. In order to send enhanced conversions for leads, you can use the "Upload Click Conversion" action. If possible, include both GCLID and send an email address and/or phone number of the user for Segment to hash and send to Google Ads.
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