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src/_data/sidenav/main.yml

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title: Complying With GDPR
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- path: /privacy/user-deletion-and-suppression
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title: User Deletion and Suppression
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- section_title: Consent Management
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slug: /privacy/consent-management
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expanded: true
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section:
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- path: /privacy/consent-management/consent-management
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title: Consent Management Overview
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- path: /privacy/consent-management/consent-in-segment-connections
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title: Consent in Segment Connections
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- path: /privacy/consent-management/configure-consent-management
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title: Configure Consent Management
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- path: /privacy/account-deletion
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title: Account & Data Deletion
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- path: /privacy/hipaa-eligible-segment
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src/privacy/consent-management/consent-in-unify.md renamed to src/privacy/consent-in-unify.md

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> info "Consent in Unify and Twilio Engage is currently unavailable."
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> However, Segment's OneTrust consent wrappers automatically generate the Segment Consent Preference Track event, which will be required for future integrations with Unify and Twilio Engage.
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Segment uses Profiles in [Unify](/docs/unify/) as the source of truth of an end user's consent preference when enforcing consent in Twilio Engage. To get consent preference on the Profile, Segment requires the use of the [Segment Consent Preference event](#segment-consent-preference-event) and [Identify](/docs/connections/spec/Identify) events to route events to Unify. The Segment Consent Preference and Identify event should include the [consent object](/docs/privacy/consent-in-segment-connections/#consent-object).
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Segment uses Profiles in [Unify](/docs/unify/) as the source of truth of an end user's consent preference when enforcing consent in Twilio Engage. To get consent preference on the Profile, Segment requires the use of the [Segment Consent Preference event](#segment-consent-preference-event) and [Identify](/docs/connections/spec/Identify) events to route events to Unify. The Segment Consent Preference and Identify event should include the [consent object](/docs/privacy/consent-management/consent-in-segment-connections/#consent-object).
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## Segment Consent Preference event
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Every time an end user provides or updates their consent preferences, Segment requires you to generate a **Segment Consent Preference** event. If you are using [Segment's OneTrust consent wrappers](/docs/privacy/configure-consent-management/#step-2-integrating-your-cmp-with-segment), Segment automatically generates a Segment Consent Preference event. This event is required to add the end user’s consent preference on their Profile in Unify.
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Every time an end user provides or updates their consent preferences, Segment requires you to generate a **Segment Consent Preference** event. If you are using [Segment's OneTrust consent wrappers](/docs/privacy/consent-management/configure-consent-management/#step-2-integrating-your-cmp-with-segment), Segment automatically generates a Segment Consent Preference event. This event is required to add the end user’s consent preference on their Profile in Unify.
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For example, if an end user agreed to share their information for functional and advertising purposes but not for analytics or data sharing, the Segment Consent Preference [Track call](/docs/connections/spec/track/) demonstrating their new consent preferences would have the following format:
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