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Copy file name to clipboardExpand all lines: src/unify/linked-profiles/data-graph.md
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title: Data Graph
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hidden: true
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plan: unify
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beta: true
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With Linked Profiles, you can build a Data Graph that defines relationships between any data set in the warehouse and the Segment Profiles you send with Profiles Sync.
Copy file name to clipboardExpand all lines: src/unify/linked-profiles/index.md
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title: Linked Profiles Overview
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plan: unify
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Use Linked Profiles to expand your model beyond the profile to the entire universe of business data. With Linked Profiles, you can build a [Data Graph](/docs/unify/linked-profiles/data-graph/) that defines relationships between any data set in the warehouse and the Segment Profiles you send with Profiles Sync.
Copy file name to clipboardExpand all lines: src/unify/linked-profiles/linked-audiences.md
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title: Linked Audiences
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plan: unify
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With Linked Audiences, you can use the relational data you've defined in your Data Graph to build audiences and send them to your downstream destinations.
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To help you get started with Linked Audiences, keep the following guidelines in mind.
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- It may be helpful to first identify an entity that is directly associated with your users, such as `Accounts`, `Households`, or `Organizations`.
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- From there you can define relationships between this entity with any of the other entities that may be directly associated with it, such as how `Accounts` can have the following:
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- From there you can define relationships between this entity with any of the other entities that may associated with it, such as how `Accounts` can have the following:
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-`Subscriptions`
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-`Purchases`
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-`Carts`
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- You can create entity relationships up to four levels in depth. For example, you can build an entity condition that queries for relationships between `Profiles`, `Accounts`, `Credit Cards`, and finally `Transactions`.
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- You can create entity relationships up to four levels in depth. For example, you can build an entity condition that queries for relationships between `Profiles`, `Accounts`, `Credit Cards`, and `Transactions`.
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- To further refine your audience, identify column values that you might also want to filter your entities by.
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## Use cases
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Use the Audience overview page to build or maintain a Linked Audiences.
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1. Navigate to **Engage > Audiences**
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1. Navigate to **Engage > Audiences**.
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2. Click **+ New audience**, then select **Audience**.
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3. On the Select Type screen, select **Linked audience**, then click **Next**.
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4. Build your Linked Audience with profiles that have a specific entity, profile trait, or are part of an audience. Select from **associated with an entity**, **where profile trait**, or **part of an audience**, and add your conditions.
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