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In addition to ad networks, today's data-driven businesses use a variety of tools to optimize their product and marketing spends. In order to a/b test copy, nurture sales leads, email customers, and provide fast support, businesses integrate variety of analytics and marketing tools. Segment makes it easy to install, try, and use them all. Tag managers primarily focus on ad networks, and can't support modern tools without extensive customization.
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Rather than "firing and forgetting," Segment takes a data-centric, deliberate approach to destinations. You don't need to set up special parameters for each tool – Segment does that for you. Segment structures your data so we can understand what it is, and can translate it correctly for each destination we send it to. Segment works because [all of these tools](/docs/connections/destinations/catalog/) operate on the same customer data: who is on your app and what are they doing. Segment collects this data once, then translates and sends it to every tool you use. Because Segment also archives the data, we can [replay your historical data](/docs/guides/what-is-replay/) into new tools, and send your raw data to a [data storage solution](/docs/connections/storage/catalog/) for later analysis.
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Rather than "firing and forgetting", Segment takes a data-centric, deliberate approach to destinations. You don't need to set up special parameters for each tool – Segment does that for you. Segment structures your data so we can understand what it is, and can translate it correctly for each destination we send it to. Segment works because [all of these tools](/docs/connections/destinations/catalog/) operate on the same customer data: who is on your app and what are they doing. Segment collects this data once, then translates and sends it to every tool you use. Because Segment also archives the data, we can [replay your historical data](/docs/guides/what-is-replay/) into new tools, and send your raw data to a [data storage solution](/docs/connections/storage/catalog/) for later analysis.
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