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The following table lists events that Braze sends to Segment. These events show up as tables in your Warehouse and as regular events in your other Destinations.
| Email Delivered | An email was successfully delivered to a User’s mail server. |
45
-
| Email Opened | User opened an email. |
46
-
| Email Link Clicked | User clicked a link in an email. Email click tracking must be enabled. |
47
-
| Email Bounced | Braze attempted to send an email, but the User’s receiving mail server did not accept it. |
48
-
| Email Soft Bounced | Braze attempted to send an email, but the User’s receiving mail server temporarily bounced it. (Reasons may include: inbox full, server down, and so on.) |
49
-
| Email Marked As Spam | User marked an email as spam. |
50
-
| Email Unsubscribed | User clicked the unsubscribe link in an email. |
51
-
| Subscription Group State Changed | User’s subscription group state changed to `Subscribed` or `Unsubscribed`. |
52
-
| Push Notification Sent | A push notification was successfully sent |
53
-
| Push Notification Tapped | User tapped on a push notification. |
54
-
| Push Notification Bounced | Braze was not able to send a push notification to this User. |
55
-
| iOS Foreground Push Opened | User received a push notification on iOS while the app was open. |
56
-
| In-App Message Viewed | User viewed an in-app message. |
57
-
| In-App Message Clicked | User tapped or clicked a button in an in-app message. |
58
-
| News Feed Viewed | User viewed the native Braze News Feed. |
59
-
| News Feed Card Viewed | User viewed a Card within the native Braze News Feed. |
60
-
| News Feed Card Clicked | User tapped or clicked on a Card within the native Braze News Feed. |
61
-
| Webhook Sent | A webhook message was sent |
62
-
| Campaign Converted | User performed the primary conversion event for a Campaign within its conversion window. |
63
-
| Canvas Converted | User performed the primary conversion event for a Canvas within its conversion window. |
64
-
| Canvas Entered | User was entered into a Canvas. |
65
-
| Campaign Control Group Entered | User was enrolled in a Campaign control group. |
66
-
| Content Card Sent | A Content Card was sent to a user's device. |
67
-
| Content Card Viewed | User viewed a Content Card. |
68
-
| Content Card Clicked | User clicked a Content Card. |
69
-
| Content Card Dismissed | User dismissed a Content Card. |
70
-
| SMS Sent | An SMS was sent. |
71
-
| SMS Sent to Carrier | An SMS was sent to the Carrier for delivery. |
72
-
| SMS Delivered | An SMS was delivered successfully. |
73
-
| SMS Delivery Failed | An SMS was unable to be delivered successfully. |
74
-
| SMS Rejected | An SMS was rejected. |
75
-
| SMS Inbound Received | An inbound SMS was received. |
76
-
| Application Uninstalled | User uninstalled the App. |
| Email Delivered | An email was successfully delivered to a User’s mail server. |
45
+
| Email Opened | User opened an email. |
46
+
| Email Link Clicked | User clicked a link in an email. Email click tracking must be enabled. |
47
+
| Email Bounced | Braze attempted to send an email, but the User’s receiving mail server did not accept it. |
48
+
| Email Soft Bounced | Braze attempted to send an email, but the User’s receiving mail server temporarily bounced it. (Reasons may include: inbox full, server down, and so on.) |
49
+
| Email Marked As Spam | User marked an email as spam. |
50
+
| Email Unsubscribed | User clicked the unsubscribe link in an email. |
51
+
| Global Subscription Group State Change | User’s subscription global group state changed to `Subscribed` or `Unsubscribed`. |
52
+
| Subscription Group State Changed | User’s subscription group state changed to `Subscribed` or `Unsubscribed`. |
53
+
| Push Notification Sent | A push notification was successfully sent. |
54
+
| Push Notification Tapped | User tapped on a push notification. |
55
+
| Push Notification Bounced | Braze was not able to send a push notification to this User. |
56
+
| iOS Foreground Push Opened | User received a push notification on iOS while the app was open. |
57
+
| In-App Message Viewed | User viewed an in-app message. |
58
+
| In-App Message Clicked | User tapped or clicked a button in an in-app message. |
59
+
| News Feed Viewed | User viewed the native Braze News Feed. |
60
+
| News Feed Card Viewed | User viewed a Card within the native Braze News Feed. |
61
+
| News Feed Card Clicked | User tapped or clicked on a Card within the native Braze News Feed. |
62
+
| Webhook Sent | A webhook message was sent. |
63
+
| Campaign Converted | User performed the primary conversion event for a Campaign within its conversion window. |
64
+
| Canvas Converted | User performed the primary conversion event for a Canvas within its conversion window. |
65
+
| Canvas Entered | User was entered into a Canvas. |
66
+
| Canvas Exited | User has exited Canvas. |
67
+
| Campaign Control Group Entered | User was enrolled in a Campaign control group. |
68
+
| Content Card Sent | A Content Card was sent to a user's device. |
69
+
| Content Card Viewed | User viewed a Content Card. |
70
+
| Content Card Clicked | User clicked a Content Card. |
71
+
| Content Card Dismissed | User dismissed a Content Card. |
72
+
| SMS Sent | An SMS was sent. |
73
+
| SMS Sent to Carrier | An SMS was sent to the Carrier for delivery. |
74
+
| SMS Short Link Clicks | User clicked a short link in an SMS message. |
75
+
| SMS Delivered | An SMS was delivered successfully. |
76
+
| SMS Delivery Failed | An SMS was unable to be delivered successfully. |
77
+
| SMS Rejected | An SMS was rejected. |
78
+
| SMS Inbound Received | An inbound SMS was received. |
79
+
| Application Uninstalled | User uninstalled the App. |
80
+
| Abort Message Events | Message was aborted based on quiet hours, rate limiting, frequency capping, or liquid aborts. |
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## Braze Event Properties
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@@ -87,6 +91,7 @@ The following table lists event properties included with all events Segment rece
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|`campaign_id`| String | The API Identifier of the campaign associated with the event, if applicable. |
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|`campaign_name`| String | The name of the campaign associated with the event, if applicable. |
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|`message_variation_id`| String | The API Identifier of the Message Variation for the campaign associated with the event, if applicable. |
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+
|`message_variation_name`| String | To further usability, in all events where Segment provides Message Variation ID, Segment now also provides the Message Variation Name. |
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|`canvas_id`| String | The API Identifier of the Canvas associated with the event, if applicable |
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|`canvas_name`| String | The name of the Canvas associated with the event, if applicable. |
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|`canvas_variation_id`| String | The API Identifier of the Canvas Variation associated with the event, if applicable. |
@@ -103,6 +108,7 @@ This table lists event-specific properties Braze sends to Segment:
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|`link_url`| String | For Email Clicked events, the URL of the link that the user clicked on. |
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|`button_id`| String | For In-App Message Clicked events, the index of the button the user clicked on. |
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|`card_id`| String | For News Feed Card and Content Card events, the API Identifier of the Card. |
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+
|`state_change_source`| String | Source of the state change (for example, REST, SDK, Dashboard, Preference Center, and more.) |
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|`subscription_group_id`| String | For Subscription Group State Changed events, the API Identifier of the Subscription Group. |
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|`subscription_status`| String | For Subscription Group State Changed events, the status the user changed to, either `Subscribed` or `Unsubscribed`. |
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|`user_agent`| String | For Email Click and Email Open events, description of the user’s system and browser for the event. |
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