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|`conversions`| object | This collection contains each identified conversion event, as configured in Unlocking Attribution and detected by the modelling. |
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|`convresion_touch_lookup`| object | This collection contains a cross-reference between each conversion and all the pre-conversion touches which the end-user had. |
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| `touches`| object | A touch is defined as any interaction that a user/customer/prospect had leading up to the conversion event. This generally means website visits, but can sometimes have broader definitions, based on the exact implementation.
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| `media_spend_items` | object | All cost data from the various media platforms is downloaded and stored in the the Media Spend Items and Media Spend Daily Spend collections.
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| `media_spend_daily_spend`| object | This collection captures the daily spend for each campaign (and sometimes broken down by Ad Collective or Ad Id).
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Collection | Type | Description
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---------- | ----- | -------------
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`conversions` | object | This collection contains each identified conversion event, as configured in Unlocking Attribution and detected by the modeling. |
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`conversion_touch_lookup`| object | This collection contains a cross-reference between each conversion and all the pre-conversion touches the end-user had. |
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`touches` | object | A touch is defined as any interaction that a user had leading up to the conversion event. This generally means website visits, but can sometimes have broader definitions, based on the exact implementation.
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`media_spend_items` | object | All cost data from the various media platforms is downloaded and stored in the the Media Spend Items and Media Spend Daily Spend collections.
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`media_spend_daily_spend` | object | This collection captures the daily spend for each campaign (and is sometimes broken down by Ad Collective or Ad Id).
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## Collection Properties
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Below are tables outlining the properties included in the collections listed above.
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