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src/engage/audiences/linked-audiences.md

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- '/unify/linked-profiles/linked-audiences'
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---
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> info "Linked Audiences is in public beta"
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> Linked Audiences is in public beta, and Segment is actively working on this feature. Some functionality may change before it becomes generally available.
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Linked Audiences allows you to build a warehouse-first solution that powers individualized customer experiences using the relational data you've defined in your [Data Graph](/docs/unify/linked-profiles/data-graph/).
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Linked Audiences allows you to build a warehouse-first solution that powers individualized customer experiences using the relational data you've defined in your [Data Graph](/docs/unify/data-graph/data-graph/).
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You can:
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With Linked Audiences, you can:
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- Preserve rich relationships between all the data in your warehouse by creating connections with any entity data back to your audience profile.
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- Build advanced audience segments that include the rich context needed for personalization downstream.
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- Use a low code builder, enabling marketers to activate warehouse data without having to wait for data pull requests before launching campaigns to targeted audiences.
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To learn more about specific use cases you can set up with Linked Audiences, see the [Linked Audiences Use Cases](/docs/engage/audiences/linked-audiences-use-cases/) topic.
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To learn more about specific use cases you can set up with Linked Audiences, see [Linked Audiences Use Cases](/docs/engage/audiences/linked-audiences-use-cases/) topic.
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## Prerequisites
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Before you begin setting up your Linked Audience, ensure you have:
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- [Set up Profiles Sync](/docs/unify/profiles-sync/profiles-sync-setup/).
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- Set up your warehouse permissions using [Snowflake](/docs/unify/linked-profiles/setup-guides/snowflake-setup/).
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- [Ensure someone has set up your data graph](/docs/unify/linked-profiles/data-graph/).
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- Set up your warehouse permissions using [Snowflake](/docs/unify/data-graph/setup-guides/snowflake-setup/).
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- [Ensure someone has set up your data graph](/docs/unify/data-graph/data-graph/).
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- Workspace Owner or Unify Read-only, Engage User, Entities Read-only, and Source Admin [roles in Segment](/docs/segment-app/iam/roles/).
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## Setting up Linked Audiences
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- [Step 2: Activate your Linked Audiences](#step-2-activate-your-linked-audience)
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- [Step 3: Send a test event to your destination](#step-3-send-a-test-event-to-your-destination)
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- [Step 4: Enable your Linked Audience](step-4-enable-your-linked-audience)
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- [Step 5: Monitor your Activation]()
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## Step 1: Build a Linked Audience
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Configure how and when events are produced with each audience run. Select the entities referenced in the audience builder to act as a trigger for your events.
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Event Selection |Definition |Examples
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Trigger | Definition |Examples
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--------------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
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Profile enters audience | Send an event when a profile matches the audience condition. | Send a congratulatory email when a traveler qualifies for premium status with a mileage program.<br>Send a discount to all customers with a particular product on their wishlist.
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Profile exits audience | Send an event when a profile no longer matches the audience condition. | Send an email to credit card owners to confirm that their credit cards have been paid in full.<br> Send a confirmation to a patient when they have completed all their pre-screening forms.

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