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Copy file name to clipboardExpand all lines: src/unify/Traits/custom-traits.md
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Custom traits are user or account traits collected from the Identify calls you send to Segment. For example, these could be demographics like `age` or `gender`, account-specific like `plan`, or even things like whether a user has seen a particular A/B test variation. From your sources, send custom traits as pieces of information that you know about a user in an Identify call.
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As opposed to [computed traits](/docs/unify/traits/computed-traits/) which are computed from your source data, or [SQL Traits](/docs/unify/traits/sql-traits/) which are computed from warehouse data, custom traits are created from source events you pass into Segment.
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As opposed to [computed traits](/docs/unify/traits/computed-traits/) which are computed from your source data, or [SQL Traits](/docs/unify/traits/sql-traits/) which are computed from warehouse data, custom traits are created from source events you pass into Segment and have no trait limits.
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