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Merge pull request #6374 from segmentio/sarahrudy-patch-14
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src/connections/destinations/catalog/actions-google-analytics-4-web/index.md

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After you've set up and enabled the Set Configuration Mapping, enable at least one event in your **Mappings** tab. From there, view your events and parameters using the Google [Realtime](https://support.google.com/analytics/answer/9271392){:target="_blank"} or[DebugView](https://support.google.com/analytics/answer/7201382){:target="_blank"} reports. These two reports show you the events users trigger on your website as they occur. The DebugView report requires additional configuration before you can use it. Additional tools for debugging are to view all your Google enabled tracking via https://tagassistant.google.com(https://tagassistant.google.com){:target=”_blank”} or in your browser’s Dev Tools, view GA4 collect requests by filtering by /collect.
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Google Analytics automatically populates some events and parameters. For example, there are [Automatically Collected] (https://support.google.com/analytics/answer/9234069){:target=”_blank”} events collected by triggering the Set Configuration Mapping. Calling gtag(‘config’) and enabling [Enhanced Measurement events](https://support.google.com/analytics/answer/9216061){:target=”_blank”}, which are controlled by toggling “on” in your GA4 Admin panel, use event listeners to send events. All events tracked via GA4 Web populate some commonly used parameters like `page_location` without additional configuration. Review the [Google Analytics event parameters](https://support.google.com/analytics/table/13594742){:target=”_blank” documentation for more information.
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Google Analytics automatically populates some events and parameters. For example, there are [Automatically Collected](https://support.google.com/analytics/answer/9234069){:target=”_blank”} events collected by triggering the Set Configuration Mapping. Calling gtag(‘config’) and enabling [Enhanced Measurement events](https://support.google.com/analytics/answer/9216061){:target=”_blank”}, which are controlled by toggling “on” in your GA4 Admin panel, use event listeners to send events. All events tracked via GA4 Web populate some commonly used parameters like `page_location` without additional configuration. Review the [Google Analytics event parameters](https://support.google.com/analytics/table/13594742){:target=”_blank” documentation for more information.
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### Recommended events
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### Differences between the Google Analytics 4 Cloud and Google Analytics 4 Web destinations
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Segment's [Google Analytics 4 Cloud](/docs/connections/destinations/catalog/actions-google-analytics-4/) server-side destination uses Google's Measurement Protocol API to send event data server to server, whereas Segment's [Google Analytics 4 Web](/docs/connections/destinations/catalog/actions-google-analytics-4-web/) device-mode destination loads the gtag.js library client-side and uses Segment's event data to map to gtag.js events directly. Each destination has its own advantages and disadvantages. Your choice between the two depends on your specific use case, technical expertise, and the platforms from which you want to track data.
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Segment's [Google Analytics 4 Cloud](/docs/connections/destinations/catalog/actions-google-analytics-4/) server-side destination uses Google's Measurement Protocol API to send event data server to server, whereas Segment's [Google Analytics 4 Web](/docs/connections/destinations/catalog/actions-google-analytics-4-web/) device-mode destination loads the gtag.js library client-side and uses Segment's event data to map to gtag.js events directly. Each destination has its own advantages and disadvantages. Your choice between the two depends on your specific use case, technical expertise, and the platforms from which you want to track data.

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