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src/engage/content/email/template.md

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For more information, see [subscription groups](/docs/engage/user-subscriptions/subscription-groups/).
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## Clone an Email template
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You can clone existing Email templates to edit and use in your message campaigns.
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To clone a template, navigate to the Templates page (**Engage > Content**). You can also clone from the Overview page of an individual template.
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1. Click the **...** icon.
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2. Select **Clone**.
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3. Enter a template name.
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4. Click **Clone** to save the template.
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After you clone a template, you can edit it from the Templates page.
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{% include content/engage-folders.md %}
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## Next steps
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- View some [email deliverability tips and tricks](https://docs.sendgrid.com/ui/sending-email/deliverability){:target="blank"} from SendGrid.
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- You can also use the Templates screen in Engage to [build SMS templates](/docs/engage/content/sms/template/).
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src/engage/content/mobile-push.md

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> info ""
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> To learn more about profile traits, visit Segment's [Computed Traits](/docs/unify/traits/computed-traits/) and [SQL Traits](/docs/unify/traits/sql-traits/) documentation.
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{% include content/engage-folders.md %}
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## Next steps
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src/engage/content/sms/template.md

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2. Select the **...** icon next to template you want to delete. Click **Delete**.
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2. From the **Confirm Template Deletion** popup, click **Delete Template**.
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{% include content/engage-folders.md %}
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## SMS best practices and limitations
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### Include an SMS opt-out message
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When you build an SMS, include an opt-out message in the body of your text that informs recipients they can unsubscribe from a message channel.
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When an SMS recipient replies "Stop" to an SMS, they'll receive an opt-out confirmation, and Engage updates their phone number subscription status. Visit the [User Subscription States](/docs/engage/user-subscriptions/subscription-states/) documentation to learn more about user subscriptions in Engage.
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### SMS character limit
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Note that there's a 1,600 character count limit for SMS messages.

src/engage/content/whatsapp.md

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> info ""
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> To learn more about profile traits, visit Segment's [Computed Traits](/docs/engage/audiences/computed-traits/) and [SQL Traits](/docs/engage/audiences/sql-traits/) documentation.
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## Template approvals
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Meta must first review and approve your WhatsApp template before you can use it in a campaign. Meta approves most templates in under an hour, but some approvals can take up to 48 hours. Keep this time frame in mind if you plan to send time-sensitive campaigns.
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For more on the template approval process, view [recommendations and best practices for creating WhatsApp Message Templates](https://support.twilio.com/hc/en-us/articles/360039737753-Recommendations-and-best-practices-for-creating-WhatsApp-Message-Templates){:target="_blank"}.
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{% include content/engage-folders.md %}
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## Next steps
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