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Update src/getting-started/use-cases/guide.md
Co-authored-by: forstisabella <[email protected]>
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src/getting-started/use-cases/guide.md

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@@ -51,7 +51,7 @@ Use cases in this category include:
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| Use Case | Description |
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| -------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------- |
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| Build high-value lookalikes | Identify and target potential customers who share characteristics with your most valuable existing customers. |
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| Build lookalikes for app install | Find potential users who are likely to install your app. This is particularly useful for mobile app businesses looking to grow their user base efficiently. |
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| Build lookalikes for app install | Find potential users who are likely to install your app. This is particularly useful for mobile app businesses looking to efficiently grow their user base. |
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| Increase signups with lookalikes | Target potential users who are likely to sign up for your service, based on the characteristics of your existing registered users. |
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| Mitigate cart abandonment | Identify users who have abandoned their carts and create targeted campaigns to encourage these users to complete their purchases. |
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| Mitigate high value churn | Focus on identifying high-value customers who are at risk of churning and create targeted campaigns to retain them. |

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