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Jaehyuk Rhee
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update from pr feedback
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‎src/connections/destinations/catalog/actions-tiktok-pixel/index.md

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---
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title: [integration_name] Destination
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title: TikTok Pixel Destination
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---
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{% include content/plan-grid.md name="actions" %}
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[TikTok Pixel](https://ads.tiktok.com/marketing_api/docs?id=1739583652957185) is a piece of code that you can place on your website that allows you to share website events with TikTok. With any of our TikTok for Business Tools, the pixel can help you measure traffic on your website, measure ad campaign performance, optimize your campaigns and find new customers.
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[TikTok Pixel](https://ads.tiktok.com/marketing_api/docs?id=1739583652957185){:target="_blank"} is a piece of code that you can place on your website that allows you to share website events with TikTok. With TikTok for Business Tools, the Pixel can help you measure traffic on your website, measure ad campaign performance, optimize your campaigns and find new customers.
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**Benefits**
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### Benefits of TikTok Pixel
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Use data collected from TikTok Pixel to:
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- **Build marketing audiences**: Create Custom Audiences based on website visitor events, like viewing a product page or making a purchase. Audiences can be used to re-engage previous site visitors or model lookalikes to find new customers.
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- **Optimize ad delivery**: Target audiences that are more likely to initiate a website event by setting an optimization goal on visitor events like add to cart, view page or purchase.
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- **Build marketing audiences**: Create custom Audiences based on website visitor events, like viewing a product page or making a purchase. Audiences can be used to re-engage previous site visitors or model lookalikes to find new customers.
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- **Optimize ad delivery**: Target Audiences that are more likely to initiate a website event by setting an optimization goal on visitor events like add to cart, view page, or purchase.
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- **Measure campaign performance**: Measure your ad performance and return on ad spend (ROAS) based on a series of conversion events you define.
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This destination is maintained by Tiktok. For any issues with the destination, [contact their Support team](mailto:[email protected]).
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This destination is maintained by TikTok. For any issues with the destination, [contact TikTok's Support team](mailto:[email protected]).
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{% include content/ajs-upgrade.md %}
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## Getting started
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1. From the Segment web app, click **Catalog**, then click **Destinations**.
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2. Search for the 'TikTok Pixel' in the search bar, and then click on the Destination named 'TikTok Pixel'.
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2. Search for "TikTok Pixel" in the search bar, then click on the Destination "TikTok Pixel".
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3. Click **Add Destination**.
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4. Select an existing JavaScript Source to connect to TikTok Pixel.
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5. Give the Destination a name.
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6. On the Settings screen, provide the Pixel Code. This can be found in the TikTok Events Manager (TTEM).
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- Ensure that the "Use Existing Pixel" field is 'off' if you want Segment to load the TikTok Pixel JavaScript code onto your website.
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- Ensure that the "Use Existing Pixel" field is 'on' if you want Segment to detect and keep using the exsiting TikTok Pixel JavaScript snippet which has already been loaded on your website.
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7. Toggle on the Destination using the 'Enable Destination' toggle.
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8. Hit the Save Change button.
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- Ensure that the Use Existing Pixel field is **off** if you want Segment to load the TikTok Pixel JavaScript code onto your website.
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- Ensure that the Use Existing Pixel field is **on** if you want Segment to detect and keep using the existing TikTok Pixel JavaScript snippet which has already been loaded on your website.
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7. Toggle on the Destination using the **Enable Destination** toggle.
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8. Click **Save Change**.
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**Mappings Enabled by Default**
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### Mappings enabled by default
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After setting up the Destination, seven mappings will be enabled by default. You can click on the mappings tab to view and edit these mappings.
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After setting up the Destination, Segment enables seven mappings by default. You can click on the mappings tab to view and edit these mappings.
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- **View Content**: When a page is viewed
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- **Search**: When a search is made
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{% include components/actions-fields.html %}
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## Getting Started with Pixel & Obtaining Pixel Code
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## Getting started with Pixel and obtaining Pixel code
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Please refer to the [TikTok Help Center documentation](https://ads.tiktok.com/help/article/get-started-pixel?redirected=2) to learn more about how to get started with TikTok Pixel. Once the Pixel is created, please retrieve the Pixel Code from TikTok Events Manager (TTEM).
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Please refer to the [TikTok Help Center documentation](https://ads.tiktok.com/help/article/get-started-pixel?redirected=2){:target="_blank"} to learn more about how to get started with TikTok Pixel. Once the Pixel is created, please retrieve the Pixel Code from TikTok Events Manager (TTEM).
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## Advanced Matching
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Advanced Matching helps you optimize your TikTok ads and drive performance by matching customer information with TikTok users. Hashed customer information can be shared with any TikTok event to attribute more conversions, build bigger audiences and improve campaign optimization.
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Advanced Matching helps you optimize your TikTok ads and drive performance by matching customer information with TikTok users. Hashed customer information can be shared with any TikTok event to attribute more conversions, build bigger audiences, and improve campaign optimization.
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There are two types of Advanced Matching: manual or automatic.
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**Manual Advanced Matching** is the passing of customer information to TikTok from your website. With this option, you have the flexibility to configure what information and for which event you want to pass to TikTok. This will be enabled automatically if PIIs are included in the Pixel events sent from TikTok Pixel Destination.
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When email and/or phone number values are sent to TikTok, TikTok will try to match TikTok users using the PIIs that were sent to TikTok. If both email and phone number values are not sent to TikTok, TikTok will try to match TikTok users using IP and user-agent values that are included in the Pixel event payload.
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When email and/or phone number values are sent to TikTok, TikTok will try to match users with the PII you send to TikTok. If you don't send email or phone number values, TikTok will try to match users with IP and user-agent values that are included in the Pixel event payload.
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**Automatic Advanced Matching** is when advertisers instruct TikTok to automatically identify form fields on pages where Pixel is installed and to hash and collect email and phone numbers entered on those pages for ad measurement and attribution purposes. Learn more about Automatic Advanced Matching and how to turn it on in [TikTok help center](https://ads.tiktok.com/help/article/advanced-matching-web?lang=en).
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**Automatic Advanced Matching** is when advertisers instruct TikTok to automatically identify form fields on pages where Pixel is installed and to hash and collect email and phone numbers entered on those pages for ad measurement and attribution purposes. Learn more about Automatic Advanced Matching and how to turn it on in [TikTok help center](https://ads.tiktok.com/help/article/advanced-matching-web?lang=en){:target="_blank"}.
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TikTok recommends advertisers use both Manual and Automatic Advanced Matching at the same time, as this setting maximizes Advanced Matching's full performance.
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To maximize Advanced Matching's performance, TikTok recommends using both Manual and Automatic Advanced Matching at the same time.
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## PII Hashing
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TikTok will automatically hash value with sha256 before value enters TikTok's system.
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## PII hashing
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- TikTok hashes all values with `sha256` before processing.
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- Phone number sent to TikTok should be normalized to the E.164 format. This format is a combination of +［country code]［phone number]. An example of a US number in the E.164 format: +12133734253
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- Normalize phone numbers you send to TikTok with in the `E.164` format. This format is a combination of `+［country code]［phone number]`. For example: `+12133734253`.
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## Data and Privacy Considerations
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## Data and privacy
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Please refer [here](https://ads.tiktok.com/i18n/official/policy/business-products-terms) for TikTok Business Products (Data) Terms.
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---
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Visit TikTok's [docs](https://ads.tiktok.com/i18n/official/policy/business-products-terms){:target="_blank"} to learn more about TikTok's privacy and data terms.

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