Segment's [Google Analytics 4 Cloud](/docs/connections/destinations/catalog/actions-google-analytics-4/) server-side destination uses Google's Measurement Protocol API to send event data server to server, whereas Segment's [Google Analytics 4 Web](/docs/connections/destinations/catalog/actions-google-analytics-4-web/) device-mode destination loads the gtag.js library client-side and uses Segment's event data to map to gtag.js events directly. Each destination has its own advantages and disadvantages. Your choice between the two depends on your specific use case, technical expertise, and the platforms from which you want to track data.
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