make download links work

Author: markzegarelli

src/personas/audiences/index.md

@@ -124,14 +124,14 @@ You can download a copy of your audience by visiting the the audience overview p
 ![](images/audience_overview.png)
 Audience CSVs are generated on demand. Before you can download the CSV, you will need to generate it. There are three different options for formatting:
 
-- **Unformatted:** Contains two columns. The first contains the user or account key and the second is a JSON object containing the external IDs. Generating this CSV is faster than the formatted option below. [Download example unformatted CSV](/docs/personas/files/audience_csv_format_a.csv)
-- **Formatted (with indexed columns for ID types with multiple values):** Contains the same first two columns as the unformatted CSV. Additional columns are added for each distinct external ID type. When a given external ID type has more than one value, for example a user with three email addresses, _additional columns with indexed headers are added_, (`email`, `email_1`, `email_2`). [Download example formatted CSV with indexed columns](/docs/personas/files/audience_csv_format_b.csv)
-- **Single Column (with one external ID type):** Contains only a single column of data with the selected external ID type. When the given external ID type has more than one value, for example a user with two email addresses, _additional rows are added._ Data in this format is hashed by default with the SHA256 hashing algorithm, but may be downloaded raw (unhashed) with appropriate permissions. This format is useful for uploading the audience to destinations like Snapchat or Braze, which may require a single column of hashed emails, for example. [Download example single column hashed CSV](/docs/personas/files/audience_csv_format_c.csv)
+- **Unformatted:** Contains two columns. The first contains the user or account key and the second is a JSON object containing the external IDs. Generating this CSV is faster than the formatted option below. [Download example unformatted CSV]({{site.url}}/docs/personas/files/audience_csv_format_a.csv)
+- **Formatted (with indexed columns for ID types with multiple values):** Contains the same first two columns as the unformatted CSV. Additional columns are added for each distinct external ID type. When a given external ID type has more than one value, for example a user with three email addresses, _additional columns with indexed headers are added_, (`email`, `email_1`, `email_2`). [Download example formatted CSV with indexed columns]({{site.url}}/docs/personas/files/audience_csv_format_b.csv)
+- **Single Column (with one external ID type):** Contains only a single column of data with the selected external ID type. When the given external ID type has more than one value, for example a user with two email addresses, _additional rows are added._ Data in this format is hashed by default with the SHA256 hashing algorithm, but may be downloaded raw (unhashed) with appropriate permissions. This format is useful for uploading the audience to destinations like Snapchat or Braze, which may require a single column of hashed emails, for example. [Download example single column hashed CSV]({{site.url}}/docs/personas/files/audience_csv_format_c.csv)
 
 
 <table>
   <tr>
-    <td>![](images/large_audience_csv.png)</td>
+    <td>![](/docs/personas/images/large_audience_csv.png)</td>
     <td width="45%">Generating a CSV can take a substantial amount of time for large audiences (around 30 seconds for a formatted CSV with 1 million rows). For CSVs that are expected to take over 20 seconds, the Segment app displays an estimated generation time. After clicking Generate, it is recommended that you leave the modal open while the CSV is created.
     (If the audience recalculates between when you click Generate and when you download the file, you might want to regenerate the file. The CSV is a snapshot from when you clicked Generate, and could be outdated.)</td>
   </tr>