moved Synonyms section

I moved it below regex section - as regex section goes with custom matchers header

Author: forstisabella

src/privacy/portal.md

@@ -223,21 +223,6 @@ North American phone number (without country code) is also ten digits.
 
 {% include components/reference-button.html href="/segment-app/iam/roles/#pii-access" icon="media/academy.svg" title="PII Access" description="Use Access Roles to control who has access to the PII identified by your matchers." variant="related" %}
 
-### Using Synonyms
-
-The matchers scan data coming from your Sources for PII based on both
-exact-matching (and fuzzy-matching if you select 'Similar to' option).
-As an example, if you have a custom matcher for detecting "credit card
-number", it will also detect variations like "credit-card number", or
-typos such as "creditt card number".
-
-Our fuzzy matching uses [this public GitHub repository](https://github.com/imjasonmiller/godice)
-to determine if it is a match.  However, it will not detect all variations
-and for those scenarios, you can use synonyms. You can add "credit card no",
-"debit card number", or similar variations in the synonyms section.
-
-![Screenshot of the Synonym used in Custom Matcher.](images/privacy-synonym-in-matcher.png)
-
 #### An intro to Regular expressions
 
 Custom Matchers use [regular expressions](https://en.wikipedia.org/wiki/Regular_expression) (using the [Golang Regex Package](https://golang.org/pkg/regexp/)) to provide you great flexibility for your matching patterns.
@@ -270,3 +255,10 @@ build new custom matchers:
 - [RegExr](https://regexr.com/) - an online tool to experiment with regular expressions and test them
 - [RegexOne](https://regexone.com/) - a tutorial which takes you from regular expression basics to advanced topics
 - [Regexp Cheatsheet](https://devhints.io/regexp) - a handy cheatsheet to have nearby when you're writing regular expressions
+
+### Using Synonyms
+
+Segment's exact matching and fuzzy matching do not detect all variations in the received keys
+and for those scenarios, you can use synonyms.  For example, for the value `credit card number`, you can add `credit card no`,
+`debit card number`, `debit card no`, or similar variations in the synonyms section to classify those fields.
+![Screenshot of the Synonym used in Custom Matcher.](images/privacy-synonym-in-matcher.png)