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Merge pull request #6168 from segmentio/master
Master back to develop after one-off release
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src/_data/sidenav/main.yml

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section:
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- path: /engage/trait-activation
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title: Trait Activation Overview
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- path: /engage/trait-activation/trait-activation-setup
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title: Trait Activation Setup
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- path: /engage/trait-activation/trait-enrichment
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title: Trait Enrichment
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- path: /engage/trait-activation/id-sync

src/_includes/icons/flex.svg

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src/_sass/components/_breadcrumbs.scss

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&__link {
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color: color(gray-800);
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text-transform: capitalize;
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&:hover {
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color: color(primary);

src/engage/trait-activation/id-sync.md

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On this page, you'll learn how to configure and begin using ID Sync.
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> success "Trait Activation setup"
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> To view supported destinations and learn more about getting started with Trait Activation, visit the [setup guide](/docs/engage/trait-activation/trait-activation-setup/).
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## Set up ID Sync
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Use the following steps to set up ID Sync with Audiences or Journeys.
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### Set up ID Sync with Journeys
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To set up ID Sync with [Journeys](/docs/engage/journeys/):
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As you're creating or editing a journey in the [builder](/docs/engage/journeys/build-journey/), you can configure how you send identifiers with ID Sync from any of the [supported destinations](/docs/engage/trait-activation/trait-activation-setup/).
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You can configure ID Sync with Journeys as you're creating or editing your journey in the [builder](/docs/engage/journeys/build-journey/).
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1. From a journey step, select the destination you're going to use with ID Sync.
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2. On the Connection Settings tab, select **Customized Setup** and use the corresponding [steps below](#customized-setup) to customize which identifiers you want to map downstream to your destination.
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2. Add an ID strategy.
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- This is a strategy for a particular identifier which sends either the `last added`, `first added`, or `all` identifiers to your destination.
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3. Click **Save**, then finish building your audience or journey.
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## Limits and best practices
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- Segment recommends using ID Sync with new audiences.

src/engage/trait-activation/index.md

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plan: engage-foundations
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redirect_from:
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- 'engage/trait-activation/overview'
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- 'engage/trait-activation/trait-activation-setup'
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---
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Use Trait Activation to configure sync payloads that you send from Engage Audiences and Journeys to a Destination. Map traits from user profiles to Destinations, configure identifiers to sync, and choose a sync strategy that fits your use cases.
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Trait Activation includes both [Trait Enrichment](/docs/engage/trait-activation/trait-enrichment/) and [ID Sync](/docs/engage/trait-activation/id-sync/). With Trait Enrichment, use custom, SQL, computed, and predictive traits to enrich the data you map to your destinations. Use ID Sync to select identifiers and a sync strategy for each identifier when syncing Engage Audiences to Destinations.
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## Trait Activation setup
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To get started with Trait Activation, you'll need to set up the destination that you'll use with [Trait Enrichment](/docs/engage/trait-activation/trait-enrichment/) and [ID Sync](/docs/engage/trait-activation/id-sync/).
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### Set up your destination
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Select your destination, view its Segment documentation, then follow the corresponding required setup steps.
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|-----------------------|---------------|
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|Destination | Type |
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| [Facebook Custom Audiences](/docs/connections/destinations/catalog/personas-facebook-custom-audiences/) | List |
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| [Google Ads Remarketing Lists](/docs/connections/destinations/catalog/adwords-remarketing-lists/#overview) | List |
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| Trait Activation also supports all cloud-mode [Destination Actions](/docs/connections/destinations/actions/#available-actions-based-destinations). | |
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### Resyncs
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Segment recommends creating a new audience for Trait Enrichment and ID Sync. For existing audience destinations, both Trait Enrichment and ID Sync won't resync the entire audience. Only new data flowing into Segment will adhere to new trait settings.
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[Contact Segment support](https://segment.com/help/contact/){:target="_blank"} if you'd like your Audience resynced with Trait Enrichment and ID Sync.
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> warning ""
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> For Audiences larger than 50 million users, it may take several hours, or even days, to sync. Only one resync is allowed at a time for each workspace.
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## Use cases
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Trait Enrichment and ID Sync can help you:
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To learn more about Trait Activation, visit the following docs:
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- View [Trait Activation Setup](/docs/engage/trait-activation/trait-activation-setup/) to view supported destinations and learn how to get started.
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- Learn more about how to use [Trait Enrichment](/docs/engage/trait-activation/trait-enrichment/) and [ID Sync](/docs/engage/trait-activation/id-sync/).
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- Learn more about how to access Segment profile traits when you sync Audiences and Journeys to Destinations with [Trait Enrichment](/docs/engage/trait-activation/trait-enrichment/).
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- Learn how to sync select identifiers and create a sync strategy with [ID Sync](/docs/engage/trait-activation/id-sync/).
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src/engage/trait-activation/trait-activation-setup.md

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