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src/engage/audiences/generative-audiences.md

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---
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title: Generative Audiences
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beta: true
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plan: engage-foundations
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---
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> info "Generative Audiences is in beta"
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> Generative Audiences is in beta, and Segment is actively working on this feature. Some functionality may change before it becomes generally available. [Contact Segment](https://segment.com/help/contact/){:target="_blank"} with any feedback or questions.
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> info "Generative Audiences is in private beta"
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> Generative Audiences is in private beta, and Segment is actively working on this feature. Some functionality may change before it becomes generally available. [Contact Segment](https://segment.com/help/contact/){:target="_blank"} with any feedback or questions.
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With Generative Audiences, part of Segment's CustomerAI, use generative AI to create Engage Audiences with natural language prompts.
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Describe your desired audience based on events performed, profile traits, or existing audiences in your workspace. Based on your prompt, Segment builds the audience with generative AI.
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In this article, you'll learn how to use Generative Audiences along with some best practices.
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## Getting started with CustomerAI
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Use these steps to get started with CustomerAI:
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<!-- ask for a demo of this process -->
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1. From your message composer, select **Launch AI Copywriter**.
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2. In the drag-and-drop editor for in-app messages, select a text block and select in the block's toolbar.
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3. Enter a product name or description in the input field.
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4. Select the output language. This can be different from your input language.
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5. Select an appoximate output length.
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6. Click **Generate Copy**.
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## Create an audience with Generative Audiences
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To create an audience with Generative Audiences:
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Audience descriptions around not having profile traits or users who have not performed certain events are expected to have their conditions configured in the following way:
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- **Prompt**: "Customers who have not purchased in the last 30 days."
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- **Expected output**: Segment generates a condition where *the event is performed at most 0 times*.
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1. **Prompt**: "Customers who have not purchased in the last 30 days."
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![Creating an audience where customers haven't made a purchase in the last 30 days.](/docs/engage/images/No-purchases.png)
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- **Prompt**: "Customers who don't have a phone number."
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- **Expected output**: Segment generates a condition where *the trait doesn't exist*.
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- **Expected output**: Segment generates a condition where *the event is performed at most 0 times*.
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2. **Prompt**: "Customers who don't have a phone number."
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![Creating an audience where customers don't have a phone number.](/docs/engage/images/phone-doesn't-exist.png)
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- **Expected output**: Segment generates a condition where *the trait doesn't exist*.
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## Error handling
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Engage uses the following error messages with Generative Audiences:
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| Error message | Cause |
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|---------------------------|---------------------------------------|
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| Something went wrong | This error displays when one of the following occur: <br> - Not found exception <br> - Invalid LLM output <br> - LLM error terminal <br> - Unknown exception |
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| Something went wrong | This error displays when one of the following scenarios occur: <br> - Exception not found <br> - Invalid LLM output <br> - LLM error terminal <br> - Unknown exception |
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| Something went wrong. Try again later. | The AI service is down or the LLM returned an error. |
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| Segment had trouble creating an audience from this description. Try rewording it using these [best practices](#best-practices). | The prompt referenced an invalid or non-existing trait, audience, or event within the workspace. You may also see this when an objective is impossible or misunderstood. |
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