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Copy file name to clipboardExpand all lines: src/engage/campaigns/broadcasts.md
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@@ -74,52 +74,17 @@ For more on message segments, view [SMS character limits](https://www.twilio.com
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### Scale and throughput
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The following table lists geographic availability, scale, and speed details for email broadcasts, [short code SMS](https://support.twilio.com/hc/en-us/articles/223182068-What-is-a-Messaging-Short-Code-){:target="_blank"} broadcasts, and long code SMS broadcasts:
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The following table lists geographic availability, scale, and speed details for email broadcasts and [short code SMS](https://support.twilio.com/hc/en-us/articles/223182068-What-is-a-Messaging-Short-Code-){:target="_blank"} broadcasts:
| Email | All countries where Engage is available | 5 million per hour |
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| SMS short code | US, Canada, UK | 360000 per hour |
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| SMS long code | All countries where Engage is available | Between 12-225 messages per second; 10 messages per second internationally |
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| Email | All countries where Engage is available | 1 million per hour |
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| SMS short code | US, Canada, UK | 360,000 per hour |
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Long-code message throughput depends on a number of factors, including your [10DLC trust score](https://support.twilio.com/hc/en-us/articles/1260803225669-Message-throughput-MPS-and-Trust-Scores-for-A2P-10DLC-in-the-US){:target="_blank"}.
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Long-code message throughput depends on a number of factors, including your [10DLC trust score](https://support.twilio.com/hc/en-us/articles/1260803225669-Message-throughput-MPS-and-Trust-Scores-for-A2P-10DLC-in-the-US){:target="_blank"}.
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Segment recommends that you use short code phone numbers for SMS broadcasts sent to more than 5000 recipients.
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## Broadcast analytics
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Engage tracks analytics for both email and SMS broadcasts.
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### Email broadcast metrics
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The following table lists the email broadcast metrics that Engage tracks:
| Queued | The number of SMS broadcasts queued for delivery, but not yet sent. |
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| Sent | The number of SMS broadcasts that you sent. |
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| Delivered | The number of SMS broadcasts that were accepted by the user's carrier. |
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| Undelivered | The number of undelivered SMS broadcasts. |
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| Failed | The number of SMS broadcasts that didn't send. |
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For more information on Engage analytics, view [Analytics Overview](/docs/engage/analytics/).
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Engage tracks analytics for both email and SMS broadcasts. For more information on Engage analytics, view [Analytics Overview](/docs/engage/analytics/).
Audiencesand Journeys are fundamental to [Twilio Engage](/docs/engage/). Both let you segment your users, send them personalized content, and show them ads from platforms like Facebook or Google.
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Audiences, Journeys, and Broadcasts are fundamental to [Twilio Engage](/docs/engage/) and let you segment your users, send them personalized content, and show them ads from platforms like Facebook or Google.
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In this guide, you’ll learn how to choose between an Audienceand a Journey for a number of marketing use cases across the customer lifecycle.
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In this guide, you’ll learn how to choose between an Audience, a Journey, and a Broadcast for a number of marketing use cases across the customer lifecycle.
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## Back to basics
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First, consider the following definitions for an Audienceand a Journey.
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First, consider the following definitions for an Audience, Journey, and Broadcast.
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### Audience
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As with Audiences, Segment can sync users to Destinations at designated points in the Journey. Unlike an Audience, a Journey can send users to Twilio Engage’s [native email and SMS channels](/docs/engage/campaigns/).
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### Broadcast
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A [Broadcast](/docs/engage/campaigns/broadcasts) is a one-time SMS or email campaign sent to a group of users. Whereas Segment continously updates Audience membership, Segment only calculates the users who will receive your Broadcast once. Marketers commonly use Broadcasts for newsletters, promotional campaign, and events.
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## Engage and the customer lifecycle
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The customer lifecycle provides a helpful framework for thinking about Audiencesand Journeys.
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The customer lifecycle provides a helpful framework for thinking about Audiences, Journeys, and Broadcasts.
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![A flow chart of the digital marketing lifecyle](images/digital_marketing_lifecyle.png"Digital Marketing Lifecycle Funnel")
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Engage Audiences tend to be most effective at the top of the customer lifecycle funnel, where brand awareness and discovery occurs.
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Audiences and Broadcasts tend to be most effective at the top of the customer lifecycle funnel, where brand awareness and discovery occurs.
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A Journey becomes a better option as customers progress down the funnel, where a more complex strategy involving messaging, social ads, and newsletters helps move customers closer to conversion.
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## Choosing between an Audience and a Journey
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## Choosing between Audiences, Journeys, and Broadcasts
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With the customer lifecycle in mind, use the following table as a starting point for selecting an Audience or Journey for common marketing use cases:
| I want to send email and SMS campaigns. | Journey or Broadcast |
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| I want to send a one-time email or SMS campaign. | Broadcast |
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| I only have one intended touchpoint. | Audience |
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| I need branching logic. | Journey |
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| I want to run A/B tests. | Journey |
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| I want to re-target customers with the same ad. | Audience |
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While these suggestions will work for most use cases, you may need to consider other factors before you implement your own campaign. Asking the following questions will help you identify the right approach.
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### Over the course of a campaign, how many touchpoints do I want to create?
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Audiences work best for single, one-off messages or touchpoints. If you need a campaign with time delays and branching logic, opt for a Journey.
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Audiences and Broadcasts work best for single, one-off messages or touchpoints. If you need a campaign with time delays and branching logic, opt for a Journey.
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For example, an Audience works well if you want to show a single ad when a user abandons a cart. If, however, you want to show an ad, wait several days, then send the user an email if they’ve not completed their purchase, go with a Journey.
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### Do I want to use Engage Premier Channels like SMS and email?
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All messaging through [Engage Premier Channels](/docs/engage/#market-to-customers-with-engage-premier-and-channels) takes place in Journeys. If you’d like to send an SMS or email campaign to a customer, use a Journey.
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You can message users with [Engage Premier Channels](/docs/engage/#market-to-customers-with-engage-premier-and-channels). If you’d like to send an SMS or email campaign to a customer, use a Journey.
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### Do I need branching logic?
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## Putting it together
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With this guidance in mind, take your next steps with Engage by learning [how to build a Journey](/docs/engage/journeys/build-journey/) and [work with Engage Audiences](/docs/engage/audiences/).
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With this guidance in mind, take your next steps with Engage by learning [how to build a Journey](/docs/engage/journeys/build-journey/), [work with Engage Audiences](/docs/engage/audiences/), and [send a Broadcast](/docs/engage/campaigns/broadcasts/).
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