vale edits

Author: rchinn1

src/connections/destinations/catalog/actions-google-enhanced-conversions/index.md

@@ -18,7 +18,7 @@ The Google Ads Conversions destination enables you to upload offline conversions
 7. Follow the steps in the Destinations Actions documentation on [Customizing mappings](/docs/connections/destinations/actions/#customizing-mappings).
 
 > warning "Upload Enhanced Conversion (Legacy) Action Deprecation"
-> Google plans to sunset the legacy API, so Segment will migrate your instance to the new API in the beginning of 2024. No actions is required at this time. Prior to the migration, we will reach out to communicate next steps. 
+> Google plans to sunset the legacy API, so Segment will migrate your instance to the new API in the beginning of 2024. No action is required at this time, and Segment will reach out to communicate next steps prior to the migration. 
 >
 > With this change, the Upload Enhanced Conversions (Legacy) Action **will no longer be available**. Please use the "Upload Click Conversion", "Upload Call Conversion", and "Upload Conversion Adjustment" actions, which sends data to the new Google Ads API.
 
@@ -40,9 +40,9 @@ The Google Ads Conversions destination enables you to upload offline conversions
 
 {% include components/actions-fields.html settings="true"%}
 
-## FAQ & Troubleshooting
+## FAQ and troubleshooting
 
-### Enhanced Conversions
+### Enhanced conversions
 
 [Enhanced conversions](https://support.google.com/google-ads/answer/11062876){:target="_blank"} is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing conversion tags by sending hashed, first-party conversion data from your website to Google in a privacy safe way. You can use the "Upload Conversion Adjustment" action to send enhancements to the Google Ads API. In order to send enhanced conversions, you must record first conversions using the standard Google Ads Conversion tag (Gtag). Segment offers a [Google Ads (Gtag) destination](/docs/connections/destinations/catalog/google-ads-gtag/) so you can use your existing Segment implementation to activate Gtag. Enhancements can be sent to web conversion actions that have **Turn on enhanced conversions** by API enabled.
 
@@ -51,16 +51,16 @@ Conversions tracked by other means, such as importing goals from Google Analytic
 > info ""
 > To send enhancements for conversions that are initially tracked with Gtag, an Order ID (Transaction ID) must be implemented in the Gtag **and** the same Order IDs must be sent with the corresponding enhancement data. This is required for Google to successfully process your enhancement data.
 
-### Enhanced Conversions for Leads
+### Enhanced conversions for leads
 
 [Enhanced conversions for leads](https://developers.google.com/google-ads/api/docs/conversions/upload-identifiers){:target="_blank"} allows you to use hashed, first-party user-provided data from your website lead forms for offline lead measurement. When you upload your leads, the provided hashed information is used to attribute back to the Google Ad campaign. In order to send enhanced conversions for leads, you can use the "Upload Click Conversion" action. Instead of sending GCLID, send an email address or phone number of the user for Segment to hash and send to Google Ads. 
 
-### Refreshing Access Tokens
+### Refreshing access tokens
 
 When you use OAuth to authenticate into the Google Ads Conversions destination, Segment stores an access token and refresh token. Access tokens for Google Ads Conversions expire after one hour. Once expired, Segment receives an error and then uses the refresh token to fetch a new access token. This results in two API requests to Google Ads Conversions, one failure and one success.
 
 Because of the duplicate API requests, you may see a warning in Google for unprocessed conversions due to incorrect or missing OAuth credentials. This warning is expected and does not indicate data loss. Google has confirmed that conversions are being processed, and OAuth retry behavior will not cause any issues for your web conversions. Whenever possible, Segment caches access tokens to reduce the total number of requests made to Google Ads Conversions.
 
-### Sending App Conversions for Incrementality Studies (Legacy Enhanced Conversions API only)
+### Sending app conversions for incrementality studies (legacy enhanced conversions API only)
 
 The legacy Enhanced Conversions API does not offer standard reporting for app conversions. As such, Google requires that you set up a new web conversion action specifically for the purposes of app incrementality studies. To send app conversions in your incrementality study, use the "Upload Enhanced Conversion (Legacy)" action. Be sure to input the Conversion Label associated with your incrementality study **and** set the App Conversion for Incrementality Study field to `true`. You should create separate web conversion actions in Google Ads for each app event you want to send data for.