Merge pull request #4377 from segmentio/PcooperSegment-patch-1

Update Outdated Doc's

Author: cmastr

src/connections/destinations/catalog/bing-ads/index.md

@@ -3,24 +3,28 @@ title: Bing Ads Destination
 rewrite: true
 id: 54521fd525e721e32a72ee97
 ---
- [Bing Ads](https://bingads.microsoft.com){:target="_blank"} enables marketers to track and monitor campaigns, clicks, CTRs, spend, and budget. Bing Ads lets you place cross-device product ads in front of Bing, Yahoo, and MSN customers and support imported pay-per-click ad campaigns from third-party platforms like Google AdWords. With Bing Ads you can also re-target ads to customers after they complete an action like leaving a shopping cart or viewing a product without purchasing. Learn more about all you can do with [Bing Ads](https://advertise.bingads.microsoft.com/en-us/resources/training/what-is-bing-ads){:target="_blank"}. You can also [browse the code on GitHub](https://github.com/segment-integrations/analytics.js-integration-bing-ads){:target="_blank"}.
+
+[Bing Ads](https://bingads.microsoft.com) enables Marketers to track and monitor campaigns, clicks, CTRs, spend and budget. Bing Ads lets you place cross-device product ads in front of Bing, Yahoo, and MSN customers and support imported pay-per-click ad campaigns from third-party platforms like Google AdWords. With Bing Ads you can also retarget ads to customers after they complete an action like leaving a shopping cart or viewing a product without purchasing. To learn more, see [Bing Ads](https://advertise.bingads.microsoft.com/en-us/resources/training/what-is-bing-ads). You can also browse the code [on GitHub](https://github.com/segment-integrations/analytics.js-integration-bing-ads).
 
 ## Getting started
 
-Before you can track conversions or target audiences, you need to create a UET tag in Bing Ads and then add it to the destination settings. Follow the steps within [the Bing Ads documentation to create a UET tag](https://advertise.bingads.microsoft.com/en-us/resources/training/universal-event-tracking){:target="_blank"}.
+{% include content/connection-modes.md %}
+
+Before you can track conversions or target audiences, create a UET tag in Bing Ads and then add it to the destination settings. Follow the steps within [the Bing Ads documentation to create a UET tag](https://advertise.bingads.microsoft.com/en-us/resources/training/universal-event-tracking).
 
-Once you have created the Tag ID, you can follow the steps below:
+After you have created the Tag ID, follow the steps below:
 
 1. From the Segment web app, click **Catalog**.
-2. Search for "Bing Ads" in the Catalog, select it, and choose which of your sources to connect the destination to. Note the source must be sending events using Segment's JavaScript library Analytics.js.
-3. In the destination settings, enter your Tag Id
+2. Search for "Bing Ads" in the Catalog, select it, and choose your sources to connect to the destination. Note that the source must be sending events using our JavaScript library Analytics.js.
+3. In the destination settings, enter your Tag Id.
 
-> info ""
-> Bing Ads supports one Tag ID per source. Be sure to associate conversion goals to the correct Tag ID in settings.
+Your changes will appear in the Segment CDN in about 45 minutes, and then Analytics.js starts asynchronously loading Bing Ads snippets on your page and sending data.
+
+_**Note:** You'll only be able to include one Tag ID per source so make sure to associate the conversion goals to the correct Tag ID that is included in your settings._
 
 ## Page
 
-If you're not familiar with the Segment Specs, take a look to understand what the [Page method](/docs/connections/spec/page/) does. An example call would look like:
+If you're not familiar with the Segment Specs, take a look to understand what the [Page method](/docs/connections/spec/page/) does. An example call looks like:
 
 ```javascript
 // name and properties are optional
@@ -33,6 +37,47 @@ Page events will be sent to Bing Ads as a `Page Load` event where name and prope
 
 If you're not familiar with the Segment Specs, take a look to understand what the [Track method](/docs/connections/spec/track/) does.
 
+For Segment to map your track events to a Conversion Goal, first create the goal on your Bing Ads account:
+
+1. Click the **Campaigns** tab, and then on the left pane, click **Conversion Tracking**.
+2. Under **Conversion Tracking**, click **Conversion Goals**.
+3. On the conversion goals page, click **Create conversion goal**.
+4. Enter a name for your goal in the **Goal name** box. When naming your goal, use a descriptive name that makes sense to you. (For example, "Checkout page")
+5. Choose the `Event` type of conversion and click **Next**.
+6. Fill in the appropriate values. Make sure to add the Segment event name as the **label** field and to associate the goal to the correct Tag (**UET Tag**) that is set up in your Segment source.
+
+## Setting up Custom Events:
+
+**Step 1: Add the UET Tag Tracking Code to Your Website**
+
+1. Copy the UET tag from Microsoft Advertising.
+2. Paste the tag into the head or body section of your website's code.
+
+**Step 2: Create a Conversion Goal or Remarketing List**
+
+Creating a conversion goal for a custom event:
+
+1. From the top menu, select **Tools > Conversion goals.**
+2. Select the type of conversion you want to track.
+3. Enter a descriptive name for your goal.
+4. Fill in the appropriate values for your selected goal type.
+5. Fine-tune your conversion goal with advanced settings.
+6. Associate the UET tag with the conversion goal.
+
+Creating a remarketing list for a custom event:
+
+In Microsoft Advertising, click **Shared Library > Audiences.**
+Click **Create audience > Remarketing list.**
+For Whom to add to your audience, select **Custom events.**
+Choose the parameters to report when logging custom events.
+Set the membership duration.
+Associate the UET tag with the remarketing list.
+
+**Step 3: Modify the UET Tag Tracking Code in Your Website**
+
+1. Add the code for the custom event to the UET tag tracking code.
+2. Follow the instructions provided to set up the event tag on your website.
+=======
 For Segment to map your track events to a Conversion Goal, create the goal in your Bing Ads account:
 
 For information about tracking custom events, see Microsoft's article [How to track custom events with UET](https://help.ads.microsoft.com/#apex/ads/en/56684/2-500){:target="_blank"}
@@ -56,7 +101,6 @@ analytics.track('Order Completed', {
 | Action   | Always set to `track`                         |
 
 
-
 ## Troubleshooting
 
 {% include content/client-side-script-unverified.md %}