Updated doc with link to MS content (#5017)

Author: markzegarelli

.github/styles/Vocab/Docs/accept.txt

@@ -34,6 +34,7 @@ Automations
 aws
 background(?:ed|ing)
 Bento
+Bing
 Blitzllama
 blocklist
 Bluedot

src/connections/destinations/catalog/bing-ads/index.md

@@ -3,23 +3,20 @@ title: Bing Ads Destination
 rewrite: true
 id: 54521fd525e721e32a72ee97
 ---
- [Bing Ads](https://bingads.microsoft.com) enables Marketers to track and monitor campaigns, clicks, CTRs, spend and budget. Bing Ads lets you place cross-device product ads in front of Bing, Yahoo, and MSN customers and support imported pay-per-click ad campaigns from third-party platforms like Google AdWords. With Bing Ads you can also retarget ads to customers after they complete an action like leaving a shopping cart or viewing a product without purchasing. Learn more about all you can do with Bing Ads [here](https://advertise.bingads.microsoft.com/en-us/resources/training/what-is-bing-ads). You can also browse the code [on GitHub](https://github.com/segment-integrations/analytics.js-integration-bing-ads).
+ [Bing Ads](https://bingads.microsoft.com) enables Marketers to track and monitor campaigns, clicks, CTRs, spend and budget. Bing Ads lets you place cross-device product ads in front of Bing, Yahoo, and MSN customers and support imported pay-per-click ad campaigns from third-party platforms like Google AdWords. With Bing Ads you can also re-target ads to customers after they complete an action like leaving a shopping cart or viewing a product without purchasing. Learn more about all you can do with Bing Ads [here](https://advertise.bingads.microsoft.com/en-us/resources/training/what-is-bing-ads). You can also browse the code [on GitHub](https://github.com/segment-integrations/analytics.js-integration-bing-ads).
 
 ## Getting Started
 
-
-
 Before you can track conversions or target audiences, you need to create a UET tag in Bing Ads and then add it to the destination settings. Follow the steps within [the Bing Ads documentation to create a UET tag](https://advertise.bingads.microsoft.com/en-us/resources/training/universal-event-tracking).
 
 Once you have created the Tag ID, you can follow the steps below:
 
 1. From the Segment web app, click **Catalog**.
-2. Search for "Bing Ads" in the Catalog, select it, and choose which of your sources to connect the destination to. Note the source must be sending events using our JavaScript library Analytics.js.
+2. Search for "Bing Ads" in the Catalog, select it, and choose which of your sources to connect the destination to. Note the source must be sending events using Segment's JavaScript library Analytics.js.
 3. In the destination settings, enter your Tag Id
 
-Your changes appear in the Segment CDN in about 45 minutes, and then Analytics.js starts asynchronously loading Bing Ads' snippet on your page and sending data.
-
-_**Note:** You'll only be able to include one Tag ID per source so make sure to associate the conversion goals to the correct Tag ID that is included in your settings._
+> info ""
+> Bing Ads suppers one Tag ID per source. Be sure to associate conversion goals to the correct Tag ID in settings.
 
 ## Page
 
@@ -36,18 +33,9 @@ Page events will be sent to Bing Ads as a `Page Load` event where name and prope
 
 If you're not familiar with the Segment Specs, take a look to understand what the [Track method](/docs/connections/spec/track/) does.
 
-In order for us to map your track events to a Conversion Goal, you'll first need to create the goal on your Bing Ads account:
-
-1. Click the **Campaigns** tab, and then on the left pane, click **Conversion Tracking**.
-2. Under **Conversion Tracking**, click **Conversion Goals**.
-3. On the conversion goals page, click **Create conversion goal**.
-4. Enter a name for your goal in the **Goal name** box. When naming your goal, use a descriptive name that makes sense to you. (For example, "Checkout page")
-5. Choose the `Event` type of conversion and click **Next**.
-6. Fill in the appropriate values. Make sure to add the Segment event name as the **label** field and to associate the goal to the correct Tag (**UET Tag**) that is set up in your Segment source.
-
-
-![creating a goal in Bing Ads](images/creating-a-goal-new.png)
+For Segment to map your track events to a Conversion Goal, create the goal in your Bing Ads account:
 
+For information about tracking custom events, see Microsoft's article [How to track custom events with UET](https://help.ads.microsoft.com/#apex/ads/en/56684/2-500){:target="_blank"}
 
 Only the event name is required - other properties are optional. An example track call is shown below:
 
@@ -60,13 +48,14 @@ analytics.track('Order Completed', {
 });
 ```
 
-**Label**: Event Name (`'Order Completed'` in this case)
-
-**Value**: `revenue` property
+| Property | Description                                   |
+| -------- | --------------------------------------------- |
+| Label    | Event Name (`'Order Completed'` in this case) |
+| Value    | `revenue` property                            |
+| Category | `category` property                           |
+| Action   | Always set to `track`                         |
 
-**Category**: `category` property
 
-**Action**: always sent with value of `track`
 
 ## Troubleshooting