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Merge pull request #5161 from segmentio/bobbyatsegment-patch-11
Update mapping instructions on sending Engage data
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src/connections/destinations/catalog/actions-salesforce-marketing-cloud/index.md

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@@ -89,13 +89,13 @@ API events are another way to send your Segment events to SFMC. API events can t
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To send an Engage audience to SFMC:
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1. Create an attribute in the SFMC data extension that stores your contact data. The attribute should be a boolean data type to store whether or not a user entered the audience. You can name this attribute anything.
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2. Set up the Salesforce Marketing Cloud (Actions) destination using the instructions [above](#connect-the-salesforce-marketing-cloud-actions-destination) and connect it to your Engage source.
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3. Create a "Send Contact to Data Extension" action in order to map the SFMC attribute to the Engage audience key. The Engage audience key can be found in **Engage > Audiences > Select your audience > Settings > Audience key**. In the Contact Fields mapping, input the name of the attribute you created in SFMC on the left-hand side. On the right-hand side, search for an event variable of `traits.[your-audience-key]` and select "No matches found. Use "traits.[your-audience-key]" as an event variable".
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3. Create a "Send Contact to Data Extension" action in order to map the SFMC attribute to the Engage audience key. The Engage audience key can be found in **Engage > Audiences > Select your audience > Settings > Audience key**. In the Contact Fields mapping, input the name of the attribute you created in SFMC on the right-hand side. On the left-hand side, search for an event variable of `traits.[your-audience-key]` and select "No matches found. Use "traits.[your-audience-key]" as an event variable".
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4. Navigate back to your Engage audience and connect the Salesforce Marketing Cloud (Actions) destination to the audience. Keep "Send Identify" toggled on and save.
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When you add an Engage audience to SFMC, the first sync contains all the users in that audience. Users are added as rows in your data extension with the attribute you created set to `true` to indicate audience membership. If a user leaves that audience, the attribute value is automatically updated to `false`, but the user is not removed from the data extension. This allows you to see all users who have ever been in the audience, and then optionally create a [filtered data extension](https://help.salesforce.com/s/articleView?id=sf.mc_es_create_filtered_de.htm&type=5){:target="_blank"} if you want a subset of users.
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To send an Engage computed trait to SFMC:
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1. Create an attribute in the SFMC data extension that stores your contact data. Choose the data type matching the type of computed trait you plan to send; for example, text for traits which produce string values, number or decimal for traits which produce numeric values. You can name this attribute anything.
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2. Set up the Salesforce Marketing Cloud (Actions) destination using the instructions [above](#connect-the-salesforce-marketing-cloud-actions-destination) and connect it to your Engage source.
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3. Create a "Send Contact to Data Extension" action in order to map the SFMC attribute to the Engage trait key. The Engage trait key can be found in **Engage > Audiences > Computed Traits > Choose your computed trait > Settings > Trait key**. In the Contact Fields mapping, input the name of the attribute you created in SFMC on the left-hand side. On the right-hand side, search for an event variable of `traits.[your-trait-key]` and select "No matches found. Use "traits.[your-trait-key]" as an event variable".
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3. Create a "Send Contact to Data Extension" action in order to map the SFMC attribute to the Engage trait key. The Engage trait key can be found in **Engage > Audiences > Computed Traits > Choose your computed trait > Settings > Trait key**. In the Contact Fields mapping, input the name of the attribute you created in SFMC on the right-hand side. On the left-hand side, search for an event variable of `traits.[your-trait-key]` and select "No matches found. Use "traits.[your-trait-key]" as an event variable".
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4. Navigate back to your Engage computed trait and connect the Salesforce Marketing Cloud (Actions) destination to the computed trait. Keep "Send Identify" toggled on and save.

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