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Merge pull request #5512 from segmentio/ODPINT-385_audience_doc
Optimizely Audience doc
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---
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title: Optimizely Advanced Audience Targeting Destination
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id: 64edeb2bee24614fe52ede34
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beta: true
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---
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{% include content/plan-grid.md name="actions" %}
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[Optimizely Advanced Audience Targeting](https://optimizely.com/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target=”blank”} allows you to sync your Segment Engage audiences to Optimizely for targeting with Web Experimentation audiences, Feature Experimentation audiences, and CMS Visitor Groups.
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This destination is maintained by Optimizely. For any issues with the destination, [contact the Optimizely Support team](mailto:[email protected]).
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{% include content/ajs-upgrade.md %}
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## Getting started
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**Within your Optimizely Data Platform Account**
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1. Navigate to the **App Directory**.
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2. Use autocomplete to find the **Twilio Segment** app.
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3. Click into the app and click **INSTALL**.
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4. Click **SETTINGS > GENERATE** and copy the resulting token to your clipboard.
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**Within your Twilio Segment Account**
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1. From the Segment web app, navigate to **Connections > Catalog** and select the **Destinations** tab of the catalog.
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2. Select the Destinations Actions tab and search for **Optimizely Advanced Audience Targeting**.
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3. Select the **Configure Optimizely Advanced Audience Targeting** tile.
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4. Select your **Engage Space** as a source. Note that this destination only works when an Engage Space is configured as a Source.
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5. Click **Confirm Source**.
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6. Within the **Settings** tab paste your ODP token into the **API Key** field, select your region, enable the integration and click **Save Changes**.
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7. Click into the **Mappings** section, then click **New Mapping**, then click on the **Sync Audience** tile.
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8. In section 3 **Select Mappings** ensure the user identifier you are targeting with your Advanced Audience Targeting integration is mapped to the Optimizely User ID field.
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9. Click **Save**.
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10. Enable the Action by toggling the Status to **Enabled**.
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11. Click back to the **Settings** tab and enable the destination by toggling the **Enable Destination** toggle to *On*.
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12. Click **Save changes**.
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{% include components/actions-fields.html %}
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## Notes
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- Ensure the Advanced Audience Targeting integration is configured in your Optimizely Products so that you can access your connected audiences from Segment Engage.
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- If connecting your Segment Engage audiences to **Optimizely Web Experimentation** ensure the user id mapped to the Optimizely User ID in the Destination mappings area is an identifier available on the browser (client side). This allows Optimizely web to properly check audience membership for visitors included in connected Segment Engage audiences.

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