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Merge pull request #1732 from segmentio/DOC-244
DOC-244 changed How-To Guides section nav titles
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src/_data/sidenav/main.yml

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menu_icon: read-more
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section:
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- path: /guides/how-to-guides
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title: How-to Guides index
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title: How-to Guides Index
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- path: /guides/how-to-guides/automated-multichannel-reengagement
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title: How do I automate multi-channel re-engagement campaigns?
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title: Automating Multi-Channel Re-Engagement Campaigns
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- path: /guides/how-to-guides/collect-on-client-or-server
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title: Should I collect data on the client or server?
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title: Collecting Data on the Client or Server
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- path: /guides/how-to-guides/collect-pageviews-serverside
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title: How do I collect page views on the server side?
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title: Collecting Pageviews on the Server Side
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- path: /guides/how-to-guides/create-push-notification
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title: How do I create a push notification?
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title: Creating a Push Notification
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- path: /guides/how-to-guides/cross-channel-tracking
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title: How do we track your customers across channels and devices?
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title: Tracking Customers Across Channels and Devices
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- path: /guides/how-to-guides/dynamic-coupon-program
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title: How do I set up a dynamic coupon program to reward loyal customers?
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title: Setting up a Dynamic Coupon Program to Reward Loyal Customers
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- path: /guides/how-to-guides/forecast-with-sql
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title: How do I forecast LTV with SQL and Excel for e-commerce?
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title: Forecasting LTV with SQL and Excel for E-Commerce
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- path: /guides/how-to-guides/import-historical-data
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title: How do I import historical data?
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title: Importing Historical Data
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- path: /guides/how-to-guides/join-user-profiles
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title: How do I join user profiles?
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title: Joining User Profiles
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- path: /guides/how-to-guides/measure-advertising-funnel
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title: How do I measure my advertising funnel?
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title: Measuring Your Advertising Funnel
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- path: /guides/how-to-guides/measure-marketing-roi
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title: How do I measure the ROI of my Marketing Campaigns?
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title: Measuring the ROI of Your Marketing Campaigns
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- path: /guides/how-to-guides/migrate-from-other-tools
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title: How do I migrate code from other analytics tools?
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title: Migrating Code From Other Analytics Tools
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- path: /guides/how-to-guides/segment-and-attribution
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title: What role does Segment play in Attribution?
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title: Segment's Role in Attribution
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- path: /guides/how-to-guides/set-up-notifications-alerts
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title: How do we set up event-triggered notifications or alerts?
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title: Setting Up Event-Triggered Notifications or Alerts
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- section_title: Usage and Billing
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slug: guides/usage-and-billing
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section:

src/guides/how-to-guides/automated-multichannel-reengagement.md

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title: How do I automate multi-channel re-engagement campaigns?
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title: Automating Multi-Channel Re-Engagement Campaigns
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Compelling and engaging brands delight their customers at every interaction. As customers move seamlessly across channels—such as email, push notifications, display ads—brands must similarly meet them with tailored and consistent messages.

src/guides/how-to-guides/collect-on-client-or-server.md

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title: Should I collect data on the client or server?
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title: Collecting Data on the Client or Server
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One of the most common questions we receive is: "Should I use one of your client-side libraries or one of your server-side libraries?"

src/guides/how-to-guides/collect-pageviews-serverside.md

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title: How do I collect page views on the server side?
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title: Collecting Pageviews on the Server Side
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Generally, we believe that client-side collection is appropriate for collection of basic pageviews.
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Segment believes that client-side collection is appropriate for collection of basic pageviews.
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If you'd like to track `page` calls from your server to Segment, we recommend doing it in addition to any client side tracking you're doing with analytics.js, and doing it in a separate "source" so that you can configure where to send the (probably redundant, albeit higher-fidelity) data.
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If you'd like to track `page` calls from your server to Segment, Segment recommends doing it in addition to any client side tracking you're doing with analytics.js, and doing it in a separate "source" so that you can configure where to send the (probably redundant, albeit higher-fidelity) data.
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With this approach, you might use a request "middleware" to log a `pageview` with every page load from your server.
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src/guides/how-to-guides/create-push-notification.md

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title: How do I create a push notification?
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title: Creating a Push Notification
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Like emails, push notifications are an extremely powerful way to re-engage customers on mobile apps. Push notifications are very personal, so targeting them very precisely using customer behavioral data (from Segment) is crucial.

src/guides/how-to-guides/cross-channel-tracking.md

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title: How do we track your customers across channels and devices?
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title: Tracking Customers Across Channels and Devices
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The paths consumers take to your app or website are more complex than ever, often involving a variety of online communities and multiple devices. Your next repeat customer might stumble across your display ad on a newsletter you've never heard about, or receive a recommendation from a co-worker in a Slack channel.

src/guides/how-to-guides/dynamic-coupon-program.md

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title: How do I set up a dynamic coupon program to reward loyal customers?
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title: Setting Up a Dynamic Coupon Program to Reward Loyal Customers
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One component of building a successful and engaging e-commerce brand is rewarding your most loyal customers. With Segment Warehouses and SQL, you can retrieve a table of your most valuable customers, then reward them.

src/guides/how-to-guides/forecast-with-sql.md

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title: How do I forecast LTV with SQL and Excel for e-commerce?
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title: Forecasting LTV with SQL and Excel for E-Commerce
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Customer Lifetime Value ("LTV") is the amount of money that an individual customer will spend with a given business in the future. It's often used to value cohorts in your customer base, determine how much to spend in acquiring or retaining new users in a given cohort, rank customers, and measure the success of marketing activities from a baseline LTV forecast.

src/guides/how-to-guides/import-historical-data.md

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title: How do I import historical data?
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title: Importing Historical Data
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When transitioning over to Segment, customers commonly want to import historical data into tools they are migrating to or evaluating.

src/guides/how-to-guides/join-user-profiles.md

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title: Joining User Profiles
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One of the first questions we get when our customers start querying all of their data is, how do I join all this data together? For example, let's say you'd like to know if support interactions in Zendesk increase revenue in Stripe, or which percentage of users opened your email campaign and visited your website or mobile app? The key to answering these advanced questions is tying your data together across these sources. To do that, you need a common user identifier.

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