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| 1 | +--- |
| 2 | +title: Rokt Audiences Destination |
| 3 | +hide-personas-partial: true |
| 4 | +hide-boilerplate: true |
| 5 | +hide-dossier: false |
| 6 | +id: |
| 7 | +redirect_from: |
| 8 | + - "/connections/destinations/catalog/actions-rokt-audiences" |
| 9 | +--- |
| 10 | +{% include content/plan-grid.md name="actions" %} |
| 11 | + |
| 12 | +Rokt Audiences enables advertisers to send Segment Persona Audiences to Rokt using Rokt's Audience API. |
| 13 | + |
| 14 | +By using Segment's Persona Audiences with Rokt, you can increase the efficieiny of your ad campaigns through suppression and targeting of existing or new customers. |
| 15 | + |
| 16 | +## Benefits of Rokt Audiences |
| 17 | + |
| 18 | +Benefits of the Rokt destination include: |
| 19 | +- **Improved email matching**: This integration creates a direct connection between Segment and Rokt for a 100% match rate of email identifiers. |
| 20 | + |
| 21 | +- **Easy setup**: This destination only requires your Advertiser API key. |
| 22 | + |
| 23 | +- **Batching events and support for large audiences**: This destination supports batching which enables Rokt to receive large audiences without discrepancies. |
| 24 | + |
| 25 | +- **Near real time audience updates**: Actions destination helps Rokt receive real-time events and add or remove users from Rokt audiences appropriately. |
| 26 | + |
| 27 | +## Getting Started |
| 28 | + |
| 29 | +### Prerequisites: |
| 30 | + |
| 31 | +Before connecting to the Rokt Audiences destination, you must have an account with Rokt and receive your API key. |
| 32 | + |
| 33 | +### To Add the Rokt Audiences Destination: |
| 34 | + |
| 35 | +1. From your Segment workspace, go to **Connections > Catalog** and click **Destinations**. |
| 36 | + |
| 37 | +2. Search for **Rokt Audiences** in the Destinations Catalog and select the destination. |
| 38 | + |
| 39 | +3. Click **Configure Rokt Audiences**. |
| 40 | + |
| 41 | +4. Select the space in Engage to use as the Source as this destination only supports sending Engage Audiences to Rokt. |
| 42 | + |
| 43 | +5. On the **Settings** tab, name your destination. For example, `Rokt audiences – <audience name>`. |
| 44 | + |
| 45 | +6. Enter your Rokt API key. |
| 46 | + |
| 47 | +7. Click **Save Changes**. |
| 48 | + |
| 49 | +8. In the **Mappings** tab, click **New Mapping** and select **Add Users to Audience**. Don't change any defaults. |
| 50 | + |
| 51 | +9. Under the **Configure actions fields**, set **Enable Batching** to *Yes* and click **Save**. |
| 52 | + |
| 53 | +7. Repeat steps 8 and 9 for **Remove Users from Audience**. |
| 54 | + |
| 55 | +8. **Enable** both mappings. |
| 56 | + |
| 57 | +9. Go to the **Settings** tab and **Enable** the destination. |
| 58 | + |
| 59 | +10. Select your space, and navigate to **Engage > Audiences**. Select the source audience that you want to send to your Rokt Audiences destination. |
| 60 | + |
| 61 | +11. Click **Add Destinations** and select the Rokt Audience destination you created. In the settings that appear on the right-hand side, toggle the **Send Track** option on and **Send Identify**. Click **Save**. |
| 62 | + |
| 63 | +Your Rokt destination is now ready to receive audiences, and your Persona audiences are now accessible in your Rokt Advertiser dashboard. Be aware, it can take 12-24 hours for the first sync when the number email identifies are in the millions. |
| 64 | + |
| 65 | +> warning "" |
| 66 | +> You can connect **ONE** Engage audience to a single instance of Rokt Audience destination. If you have multiple audiences, repeat the above process to create a new Rokt audience destination and connect the audience to new destination each time. |
| 67 | +
|
| 68 | +{% include components/actions-fields.html %} |
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