Add links about EMQ rating to FB CAPI Actions (#3356)

Author: kdaswani

src/connections/destinations/catalog/actions-facebook-conversions-api/index.md

@@ -80,7 +80,7 @@ With the Facebook Conversions API (Actions) destination, you can choose any fiel
 
 ![the coalesce function](images/image1.png)
 
-You can send additional User Data to increase the match rate for events from a server source. Collect other fields from the browser, like User Agent, IP Address, and [Facebook's cookie parameters (fbp, fbc)](https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/fbp-and-fbc){:target="_blank"}, pass them to the server, and map them in the User Data object. See [Facebook's Customer Information Parameters](https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/customer-information-parameters){:target="_blank"} for more information on User Data fields, and [Facebook's Best Practices for Conversions API](https://www.facebook.com/business/help/308855623839366?id=818859032317965){:target="_blank"} for match rate best practices.
+You can send additional User Data to increase the match rate for events from a server source. Collect other fields from the browser, like User Agent, IP Address, and [Facebook's cookie parameters (fbp, fbc)](https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/fbp-and-fbc){:target="_blank"}, pass them to the server, and map them in the User Data object. See [Facebook's Customer Information Parameters](https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/customer-information-parameters){:target="_blank"} for more information on User Data fields, and [Facebook's Best Practices for Conversions API](https://www.facebook.com/business/help/308855623839366?id=818859032317965){:target="_blank"} for match rate best practices. In addition, you can check your [event match quality (EMQ) rating](https://www.facebook.com/business/help/765081237991954?id=818859032317965){:target="_blank"} in the Meta Events Manager.
 
 ![the user data object](images/image2.png)
 
@@ -104,7 +104,7 @@ With the Facebook Conversions API (Actions) destination, you can choose any fiel
 
 ![the coalesce function](images/image1.png)
 
-You can send additional User Data to increase the match rate for events from a server source. Collect other fields from the browser, like User Agent, IP Address, and [Facebook's cookie parameters (fbp, fbc)](https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/fbp-and-fbc){:target="_blank"}, pass them to the server, and map them in the User Data object. See [Facebook's Customer Information Parameters](https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/customer-information-parameters){:target="_blank"} for more information on User Data fields, and [Facebook's Best Practices for Conversions API](https://www.facebook.com/business/help/308855623839366?id=818859032317965){:target="_blank"} for match rate best practices.
+You can send additional User Data to increase the match rate for events from a server source. Collect other fields from the browser, like User Agent, IP Address, and [Facebook's cookie parameters (fbp, fbc)](https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/fbp-and-fbc){:target="_blank"}, pass them to the server, and map them in the User Data object. See [Facebook's Customer Information Parameters](https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/customer-information-parameters){:target="_blank"} for more information on User Data fields, and [Facebook's Best Practices for Conversions API](https://www.facebook.com/business/help/308855623839366?id=818859032317965){:target="_blank"} for match rate best practices. In addition, you can check your [event match quality (EMQ) rating](https://www.facebook.com/business/help/765081237991954?id=818859032317965){:target="_blank"} in the Meta Events Manager.
 
 ![the user data object](images/image2.png)
 
@@ -120,7 +120,7 @@ Use this approach if you don't want to track users from the browser with Faceboo
 
 If you use Facebook Conversions API as a stand-alone without certain data fields collected from the browser, the match rate might not be as high as if you included them. You can increase the match rate for events from a server source by including User Data, such as Zip Code, Country and State.
 
-You can send additional User Data to increase the match rate for events from a server source. Collect other fields from the browser, like User Agent, IP Address, and [Facebook's cookie parameters (fbp, fbc)](https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/fbp-and-fbc){:target="_blank"}, pass them to the server, and map them in the User Data object.
+You can send additional User Data to increase the match rate for events from a server source. Collect other fields from the browser, like User Agent, IP Address, and [Facebook's cookie parameters (fbp, fbc)](https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/fbp-and-fbc){:target="_blank"}, pass them to the server, and map them in the User Data object. In addition, you can check your [event match quality (EMQ) rating](https://www.facebook.com/business/help/765081237991954?id=818859032317965){:target="_blank"} in the Meta Events Manager.
 
 #### Deduplication considerations