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- '/engage/overview/onboarding'
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---
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Twilio Engage (formerly known as Personas) brings Segment, Twilio, SendGrid, and WhatsApp together to help you create and send email, SMS, and WhatsApp campaigns to your customers.
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Twilio Engage brings Segment, Twilio, SendGrid, and WhatsApp together to help you create and send email, SMS, and WhatsApp campaigns to your customers.
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Before sending your first Engage campaign, though, you’ll need to configure and connect accounts with all four platforms.
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1.[Configure Engage identifiers in Profiles.](/docs/engage/onboarding/#stage-1-configure-engage-identifiers-in-profiles)
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2.[Create and configure a SendGrid account.](/docs/engage/onboarding/#stage-2-create-and-configure-a-sendgrid-account)
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3.[Create and configure Twilio SMS services.](/docs/engage/onboarding/#stage-3-create-and-configure-twilio-sms-services)
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4.[Create and configure Twilio WhatsApp services.](/docs/engage/onboarding/#stage-3-create-and-configure-twilio-whatsapp-services)
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4.[Create and configure Twilio WhatsApp services.](/docs/engage/onboarding/#stage-4-create-and-configure-twilio-whatsapp-services)
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The following table shows a high-level checklist of tasks you’ll need to complete in each platform:
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> warning "Copying SendGrid Credentials"
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> This step creates an API key and API Key ID that you’ll immediately add to Segment. Make sure you’re ready to copy and save the API key before proceeding; SendGrid only displays the API key once. You must follow these steps from within the SendGrid subuser account [you created for use with Twilio Engage](/docs/engage/onboarding/#create-a-subuser-and-check-the-dedicated-ip-address).
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Now, you'll generate an API key and API Key ID within SendGrid. **With your SendGrid account open in one tab, open your [Segment workspace](https://app.segment.com/workspaces){:target="_blank"} open in another. You’ll need both open to copy and paste the API credentials it into your Engage settings.**
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Now, you'll generate an API key and API Key ID within SendGrid. **With your SendGrid account open in one tab, open your [Segment workspace](https://app.segment.com/workspaces){:target="_blank"} open in another. You’ll need both open to copy and paste the API credentials into your Engage settings.**
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1. Within your SendGrid subuser space, navigate to **Settings > API Keys**.
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2. Click the **Create API Key** button.
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1. Within your SendGrid space, navigate to **Settings > IP Addresses**.
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2. On the **Dedicated IP Addresses** page, click the pencil edit button next to your Engage IP address.
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3. Under **Additional options** (pictured below), check **Use Automated IP warmup** and **Allow my subusers to send mail using this IP address**. Click **Save**.
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3. Under **Additional options**, check **Use Automated IP warmup** and **Allow my subusers to send mail using this IP address**. Click **Save**.
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Your SendGrid account is now fully configured and ready to use with Engage. You’re ready to move to Stage 3 and configure Twilio SMS.
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> info "WhatsApp Public Beta"
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> WhatsApp as an Engage channel is in public beta.
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To send WhatsApp messages in Twilio Engage, you'll first need to provision a phone number through Twilio and connect your Facebook account.
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To send WhatsApp messages in Twilio Engage, you'll provision a phone number through Twilio, connect your Facebook account, and create a WhatsApp messaging service.
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### Provision a phone number through Twilio and connect your Facebook account
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### Provision a phone number through Twilio
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1.[Purchase a phone number](https://support.twilio.com/hc/en-us/articles/223135247-How-to-Search-for-and-Buy-a-Twilio-Phone-Number-from-Console){:target="_blank"} within your Twilio Console.
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2. From the Twilio side menu, navigate to **Messaging > Senders > WhatsApp Senders**.
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3. Select **Create new sender**.
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4. From the **New Sender** builder, find **Twilio phone number**, then choose the phone number you purchased in Step 1. Select **Continue**.
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5. Select **Continue with Facebook**. A Facebook popup window appear. Leave the Twilio console open.
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6. Follow the Facebook instructions to log in to your Facebook account.
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7. When you reach the *Fill in your business information** page, choose your WhatsApp Business Account or create a new account. Select **Next**.
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8. Select your WhatsApp Business Profile or create a new profile. Select **Next**.
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9. In your Twilio console, copy the number shown in the **Number to register with WhatsApp** field. Paste it into the **Phone number field** on the Facebook **Add a phone number for WhatsApp page**, then select **Next**.
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10. Facebook prompts you to verify your phone number. Select the **Text message** radio button, then select **Next**.
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11. In your Twilio console, copy the number in the **Verify via text messages** section, then enter it into the Facebook **Verification code** field. Select **Next**.
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12. Facebook displays `You're now ready to chat with people on WhatsApp`. Click `Finish` to close the window.
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5. Select **Continue with Facebook**. A Facebook popup window appears; leave it and the Twilio console open.
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### Connect your Facebook account
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In the Facebook popup from the previous section, carry out these steps:
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1. Follow Facebook's instructions to log in to your Facebook account.
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2. When you reach the **Fill in your business information** page, choose your WhatsApp Business Account or create a new account. Select **Next**.
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3. Select your WhatsApp Business Profile or create a new profile. Select **Next**.
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4. In your Twilio console, copy the number shown in the **Number to register with WhatsApp** field. Paste it into the **Phone number field** on the Facebook **Add a phone number for WhatsApp** page, then select **Next**.
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5. Facebook prompts you to verify your phone number. Select the **Text message** radio button, then select **Next**.
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6. In your Twilio console, copy the number in the **Verify via text messages** section, then enter it into the Facebook **Verification code** field. Select **Next**.
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7. Facebook displays `You're now ready to chat with people on WhatsApp`. Click **Finish** to close the window.
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### Create the WhatsApp messaging service
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Next, you'll create a messaging service to connect the number to Engage:
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You'll now create a messaging service to connect your number to Engage:
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1. In the Twilio Console side menu, navigate to **Messaging > Services**.
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2. On the Messaging Services page, click Create Messaging Service.
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3. Enter a name for your Messaging Service. **You must include the word `WhatsApp` in the messaging service name.** For example, `My New Service WhatsApp`.
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2. On the Messaging Services page, click **Create Messaging Service**.
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3. Enter a name for your Messaging Service. **You must include the word `WhatsApp` in the messaging service name.**, for example, `My New Service WhatsApp`.
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4. Under the Messaging use dropdown, select **Market my services**, then select **Create messaging service**.
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5. From the **Sender Pool** tab, click **Add Senders**, then select the phone number you purchased in Step 1. Click **Add phone numbers,** then **Confirm**.
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6. Twilio confirms that the number has been assigned to the service.
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Your WhatsApp messaging service is now created. Once you have an [approved WhatsApp template](/docs/engage/content/whatsapp/), you can begin sending [WhatsApp campaigns](/docs/engage/campaigns/whatsapp-campaigns/).
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Your WhatsApp messaging service is now created.
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## Next steps
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With configured accounts and services for all platforms, you’ve completed Engage onboarding and are ready to create and send campaigns to your users.
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Not sure where to start? Read the Engage documentation on [sending email campaigns](/docs/engage/campaigns/email-campaigns/) and [sending SMS campaigns](/docs/engage/campaigns/sms-campaigns/). To save time when generating Engage campaigns, check out the Engage guides on creating [SMS templates](/docs/engage/content/sms/template/) and [email templates](/docs/engage/content/email/template/).
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Not sure where to start? Read the Engage documentation on [sending email campaigns](/docs/engage/campaigns/email-campaigns/), [SMS campaigns](/docs/engage/campaigns/sms-campaigns/), and [WhatsApp campaigns](/docs/engage/campaigns/whatsapp-campaigns/). To save time when generating Engage campaigns, check out the Engage guides on creating [SMS templates](/docs/engage/content/sms/template/), [email templates](/docs/engage/content/email/template/), and [WhatsApp templates](/docs/engage/content/whatsapp/).
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If you’re planning to import contacts to Engage, learn how to [update your audiences with a CSV file](/docs/engage/profiles/csv-upload/).
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