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Rokt Audiences (Actions) destination enables advertisers to send Segment Persona Audiences to Rokt using Rokt's Audience API.
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By using Segment's Persona Audiences with Rokt, you can increase the efficiency of your ad campaigns through suppression and targeting of existing or new customers.
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By using Segment's Persona Audiences with Rokt, you can increase the efficiency of your ad campaigns through suppression and targeting of existing or new customers.
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## Benefits of Rokt Audiences (Actions)
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Benefits of the Rokt Audiences (Actions) destination include:
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-**Improved email matching**: This integration creates a direct connection between Segment and Rokt for a 100% match rate of email identifiers.
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-**Improved email matching**: This integration creates a direct connection between Segment and Rokt for a 100% match rate of email identifiers.
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-**Easy setup**: This destination only requires your Advertiser API key.
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@@ -45,11 +45,11 @@ To add the Rokt Audiences (Actions) destination:
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6. Enter your Rokt **API key**.
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7. Click **Save Changes**.
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7. Click **Save Changes**.
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8. In the **Mappings** tab, click **+ New Mapping** and select **Add Users to Audience**. Don't change any defaults.
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9. Under the **Configure actions fields**, set **Enable Batching** to *Yes* and click **Save**.
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9. Under the **Configure actions fields**, set **Enable Batching** to *Yes* and click **Save**.
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7. Repeat steps 8 and 9 for **Remove Users from Audience**.
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@@ -59,9 +59,9 @@ To add the Rokt Audiences (Actions) destination:
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10. Select your space, and navigate to **Engage > Audiences**. Select the source audience that you want to send to your Rokt Audiences (Actions) destination.
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11. Click **Add Destinations** and select the Rokt Audience (Actions) destination you created. In the settings that appear on the right-hand side, toggle the **Send Track** option on and **Send Identify**. Click **Save**.
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11. Click **Add Destinations** and select the Rokt Audience (Actions) destination you created. In the settings that appear on the right-hand side, toggle the **Send Track** option on and **Send Identify**. Click **Save**.
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Your Rokt Audiences (Actions) destination is now ready to receive audiences, and your Persona audiences are now accessible in your Rokt Advertiser dashboard. Keep in mind that it can take 12-24 hours for the first sync when the number of email identifies are in the millions.
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Your Rokt Audiences (Actions) destination is now ready to receive audiences, and your Persona audiences are now accessible in your Rokt Advertiser dashboard. Keep in mind that it can take 12-24 hours for the first sync when the number of email identifies are in the millions.
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> warning ""
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> You can only connect **one** Engage audience to a single instance of the Rokt Audience (Actions) destination. If you have multiple audiences, repeat the above process to create a new Rokt Audience (Actions) destination and connect the audience to a new destination each time.
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