Skip to content

Commit 592bc3f

Browse files
Update Outdated Doc's
The screenshot and Track instruction on the doc's page are currently out of date. I've suggested an updated step by step text format and also an updated screenshot for review.
1 parent a7bc830 commit 592bc3f

File tree

1 file changed

+40
-1
lines changed
  • src/connections/destinations/catalog/bing-ads

1 file changed

+40
-1
lines changed

src/connections/destinations/catalog/bing-ads/index.md

Lines changed: 40 additions & 1 deletion
Original file line numberDiff line numberDiff line change
@@ -45,8 +45,47 @@ In order for us to map your track events to a Conversion Goal, you'll first need
4545
5. Choose the `Event` type of conversion and click **Next**.
4646
6. Fill in the appropriate values. Make sure to add the Segment event name as the **label** field and to associate the goal to the correct Tag (**UET Tag**) that is set up in your Segment source.
4747

48+
<!-- Pete's Suggested change to outdated Doc text -->
49+
50+
How to Set Up Custom Events:
51+
52+
**Step 1: Add the UET Tag Tracking Code to Your Website**
53+
54+
1. Copy the UET tag from Microsoft Advertising.
55+
2. Paste the tag into the head or body section of your website's code.
56+
3. For detailed instructions on how to add the tag using a tag manager or website platform, check out the article.
57+
58+
**Step 2: Create a Conversion Goal or Remarketing List**
59+
60+
Creating a conversion goal for a custom event:
61+
62+
1. From the top menu, select **Tools > Conversion goals.**
63+
2. Select the type of conversion you want to track.
64+
3. Enter a descriptive name for your goal.
65+
4. Fill in the appropriate values for your selected goal type.
66+
5. Fine-tune your conversion goal with advanced settings.
67+
6. Associate the UET tag with the conversion goal.
68+
69+
Creating a remarketing list for a custom event:
70+
71+
In Microsoft Advertising, click **Shared Library > Audiences.**
72+
Click **Create audience > Remarketing list.**
73+
For Whom to add to your audience, select **Custom events.**
74+
Choose the parameters to report when logging custom events.
75+
Set the membership duration.
76+
Associate the UET tag with the remarketing list.
77+
78+
**Step 3: Modify the UET Tag Tracking Code in Your Website**
79+
80+
1. Add the code for the custom event to the UET tag tracking code.
81+
2. Follow the instructions provided to set up the event tag on your website.
82+
83+
<!-- End of Pete's suggested update text -->
84+
85+
<!-- Remove the below outdated image to one I have screenshot -->
86+
![creating a goal in Bing Ads](images/creating-a-goal-new.png) - Remove
87+
![Updated Screenshot creating goal in Bing Ads](https://user-images.githubusercontent.com/113425933/223753744-c7687a79-9737-4560-a7aa-9a2fc83bf6b4.png)- Add ^^
4888

49-
![creating a goal in Bing Ads](images/creating-a-goal-new.png)
5089

5190

5291
Only the event name is required - other properties are optional. An example track call is shown below:

0 commit comments

Comments
 (0)