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Every time you make an identify call with an email address included:
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1. Mailmodo verifies that the email exists.
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2. If the email doesn’t exist, Mailmodo adds the user as a Contact to the Mailmodo database and matches user properties with the Segment `traits` sent in identify call payload.
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2. If the email doesn’t exist, Mailmodo adds the user as a contact to the Mailmodo database and matches user properties with the Segment `traits` sent in the identify call payload.
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3. If the email exists, Mailmodo updates the user properties for the Contact against the Segment `traits` sent in identify call payload.
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All the [special traits](/docs/connections/spec/identify#traits) recognized by Segment will be translated and matched with the Mailmodo user properties for a Contact. These fields will be automatically created or mapped for a Contact in Mailmodo and will be available for personalization and advance segmentation.
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