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src/engage/audiences/linked-audiences.md

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## Step 4: Enable your Linked Audience
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After building your Linked Audience, choose **Save and Enable**. You'll be redirected to the Audience Overview page, where you can view the audience you created. Segment automatically disables your audience so that it doesn't start computing until you're ready. A run is when Segment runs the audience conditions on your data warehouse and sends events downstream.
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After enabling your activation, you'll be redirected to the Audience Overview page, where you can view the audience you created. Segment automatically creates your audience in a disabled state so that it doesn't start running until you're ready. A run is when Segment runs the audience conditions on your data warehouse and sends events downstream. Segment will automatially trigger a run when you enable your audience. The next run time will be dictated by your configured run schedule.
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To enable your audience, select the **Enabled** toggle, then select **Enable audience**.
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There may be up to a 5 minute delay from the configured start time for audiences that are configured with the **Interval** and **Day and time** run schedules. For example, if you configured an audience with the **Day and time** compute schedule to run on Mondays at 8am, it can compute as late as Monday at 8:05am. This is to help us better manage our system load.
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When configuring an interval run schedule, the system uses a cron-based mechanism anchored to GMT, meaning the next run time aligns with the nearest GMT-based interval cycle, which may shift the schedule relative to your local time zone.
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When you set a 24-hour interval run schedule at, for example, 4 PM PST, the cron-based system using GMT schedules the next run for 5 PM PST the same day, as it aligns with 12 AM GMT; however, if set after 5 PM PST, like 6 PM PST, the next run will be at 5 PM PST the following day.
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## Step 5: Monitor your activation
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With your Linked Audience activated, follow these steps to monitor your activation:

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