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Made sure all external links opened in a new tab [DOC-458] [netlify-build]
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‎src/connections/sources/catalog/cloud-apps/google-ads/index.md

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### Permissions
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When you set up your Google Ads Source, you may notice that all the Google Ads accounts your Google user can view are not listed. This is because the Google Ads API does not expose a list of "managed" or sub-accounts to non-administrators using the API. That said, if you have read permissions to the account and would like to add it, please [contact Support](https://segment.com/help/contact). For more information about finding your Google Ads Customer ID, see [here](https://support.google.com/google-ads/answer/1704344?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en).
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When you set up your Google Ads Source, you may notice that all the Google Ads accounts your Google user can view are not listed. This is because the Google Ads API does not expose a list of "managed" or sub-accounts to non-administrators using the API. That said, if you have read permissions to the account and would like to add it, please [contact Support](https://segment.com/help/contact){:target="_blank"}. For more information about finding your Google Ads Customer ID, see [here](https://support.google.com/google-ads/answer/1704344?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en){:target="_blank"}.
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### What Google Ads MCC do you sync?
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By default, the primary Google Ads account connected to your Google account syncs to Segment. If you would like to override this, please [contact Support](https://segment.com/help/contact).
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By default, the primary Google Ads account connected to your Google account syncs to Segment. If you would like to override this, please [contact Support](https://segment.com/help/contact){:target="_blank"}.
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### I'm getting an Internal Server Error!
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| Collection | Type | Description |
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| --------------------------- | ------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
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| ad_groups | object | An [ad group](https://developers.google.com/google-ads/api/reference/rpc/v10/AdGroup) is a set of ads that share the same daily or lifetime budget, schedule, bid type, bid info, and targeting data |
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| ad_performance_report | object | [Ad Performance Report](https://developers.google.com/google-ads/api/docs/migration/overview) includes all statistics aggregated at the ad level, one row per ad. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges) |
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| ads | object | An [ad object](https://developers.google.com/google-ads/api/reference/rpc/v10/Ad) contains the data necessary to visually display an ad and associate it with a corresponding ad set. |
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| campaigns | object | A [campaign](https://developers.google.com/google-ads/api/reference/rpc/v10/Campaign) is a grouping of ad sets which are organized by the same business goal. |
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| campaign_performance_report | object | [Campaign performance reports](https://developers.google.com/google-ads/api/docs/migration/overview) include a daily snapshot of performance statistics per campaign. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges) |
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| click_performance_report | object | [Click performance Reports](https://developers.google.com/google-ads/api/docs/migration/overview) include stats at the click level, including both valid and invalid clicks. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges) |
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| search_performance_report | object | **[Contact Support](https://segment.com/help/contact) to add this collection** [Search query performance Reports](https://developers.google.com/google-ads/api/docs/migration/overview) include statistics aggregated at the search terms level, one row per combination of search terms. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges) |
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| keywords_performance_report | object | **[Contact Support](https://segment.com/help/contact) to add this collection** [Keywords Performance Report](https://developers.google.com/google-ads/api/docs/migration/overview) includes all statistics aggregated at the keyword level, one row per keyword. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges) |
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| ad_groups | object | An [ad group](https://developers.google.com/google-ads/api/reference/rpc/v10/AdGroup){:target="_blank"} is a set of ads that share the same daily or lifetime budget, schedule, bid type, bid info, and targeting data |
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| ad_performance_report | object | [Ad Performance Report](https://developers.google.com/google-ads/api/docs/migration/overview){:target="_blank"} includes all statistics aggregated at the ad level, one row per ad. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges){:target="_blank"} |
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| ads | object | An [ad object](https://developers.google.com/google-ads/api/reference/rpc/v10/Ad){:target="_blank"} contains the data necessary to visually display an ad and associate it with a corresponding ad set. |
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| campaigns | object | A [campaign](https://developers.google.com/google-ads/api/reference/rpc/v10/Campaign){:target="_blank"} is a grouping of ad sets which are organized by the same business goal. |
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| campaign_performance_report | object | [Campaign performance reports](https://developers.google.com/google-ads/api/docs/migration/overview){:target="_blank"} include a daily snapshot of performance statistics per campaign. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges){:target="_blank"} |
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| click_performance_report | object | [Click performance Reports](https://developers.google.com/google-ads/api/docs/migration/overview){:target="_blank"} include stats at the click level, including both valid and invalid clicks. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges){:target="_blank"} |
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| search_performance_report | object | **[Contact Support](https://segment.com/help/contact) to add this collection** [Search query performance Reports](https://developers.google.com/google-ads/api/docs/migration/overview){:target="_blank"} include statistics aggregated at the search terms level, one row per combination of search terms. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges){:target="_blank"} |
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| keywords_performance_report | object | **[Contact Support](https://segment.com/help/contact) to add this collection** [Keywords Performance Report](https://developers.google.com/google-ads/api/docs/migration/overview){:target="_blank"} includes all statistics aggregated at the keyword level, one row per keyword. Segment pulls [7 days of data.](https://developers.google.com/google-ads/api/docs/query/date-ranges){:target="_blank"} |
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### Video Campaign Reports
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| ~~click_assisted_conversions~~ | _Deprecated by Google._ The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. |
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| clicks | The number of clicks. |
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| conversions | The number of conversions for all conversion actions that you have opted into optimization. |
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| cpc_bid | Cost per click bid. <br/> **This value was [previously one of three units](https://developers.google.com/adwords/api/docs/appendix/reports/keywords-performance-report#cpcbid): a monetary amount in micros, "auto: x" or "auto", but as of 4/2022, is now a monetary amount in micros.** |
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| cpc_bid_source | Source of the CPC bid. <br/> **As of 4/2022, the [ENUM values have been updated](https://developers.google.com/google-ads/api/reference/rpc/v10/BiddingSourceEnum.BiddingSource).** |
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| cpc_bid | Cost per click bid. <br/> **This value was [previously one of three units](https://developers.google.com/adwords/api/docs/appendix/reports/keywords-performance-report#cpcbid){:target="_blank"}: a monetary amount in micros, "auto: x" or "auto", but as of 4/2022, is now a monetary amount in micros.** |
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| cpc_bid_source | Source of the CPC bid. <br/> **As of 4/2022, the [ENUM values have been updated](https://developers.google.com/google-ads/api/reference/rpc/v10/BiddingSourceEnum.BiddingSource){:target="_blank"}.** |
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| criteria | Descriptive string for the Criterion. |
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| ctr | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). <br/> **This value was previously a percentage, but as of 4/2022, is now a decimal. For example, a previous value of 75 is now 0.75.** |
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| date_start | The date start formatted as yyyy-MM-dd. |

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