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markzegarelli
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Merge pull request #1143 from segmentio/identity-onboard-fixes
identity onboard fixes
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src/personas/identity-resolution/identity-resolution-onboarding.md

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title: Identity Resolution Onboarding
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---
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> note ""
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> **NOTE:** The steps in this guide pertain to spaces created after **October 5th, 2020**. For spaces created before **October 5th, 2020**, please refer to[Identity Resolution Settings](/docs/personas/identity-resolution/identity-resolution-settings).
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> **NOTE:** The steps in this guide pertain to spaces created after **October 5th, 2020**. For spaces created before **October 5th, 2020**, please refer to [Identity Resolution Settings](/docs/personas/identity-resolution/identity-resolution-settings).
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> note ""
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> **NOTE:** Workspace owners, Personas administrators, and users with the Identity Admin role can edit Identity Resolution Settings.
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For most first-time Personas users, Segment recommends that you use the out-of-the-box configuration and answer a short series of questions for a best-fit setup for your use-case.
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If you have custom unique identifiers or do not have a canonical `user_id` are automatically redirected to the Identity Resolution Settings page to complete your setup.
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If you have custom unique identifiers or do not have a canonical `user_id` you are automatically redirected to the Identity Resolution Settings page to complete your setup.
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### Custom rules
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#### Blocked values
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Segment recommends that you proactively prevent using certain values as identifiers. While these values remain in the payload on the event itself, it os not promoted to as an identifier Segment uses to determine user profiles.
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Segment recommends that you proactively prevent using certain values as identifiers. While these values remain in the payload on the event itself, it is not promoted to as an identifier Segment uses to determine user profiles.
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This is important when developers have a hard-coded value for fields like `user_id` during QA or development that then erroneously make it production. This may cause hundreds of profiles to merge incorrectly and can have costly consequences if these spaces already feed data into a production email marketing tool or push notification tool downstream.
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This is important when developers have a hard-coded value for fields like `user_id` during QA or development that then erroneously make it to production. This may cause hundreds of profiles to merge incorrectly and can have costly consequences if these spaces already feed data into a production email marketing tool or push notification tool downstream.
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In the past, Segment has seen certain default values that cause large amounts of profiles to merge incorrectly. Segment suggests that for every identifier, customers opt into automatically blocking the following suggested values:
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