Merge pull request #1414 from segmentio/James9446-facebook-converions-api-docs-update

Update index.md

Author: markzegarelli

src/connections/destinations/catalog/facebook-pixel-server-side/index.md

@@ -9,7 +9,7 @@ redirect_from: '/connections/destinations/catalog/facebook-conversions-api/'
 [Facebook Conversions API](https://developers.facebook.com/docs/marketing-api/conversions-api) allows advertisers to send events from their servers directly to Facebook. Server-Side events are linked to a pixel and are processed like browser pixel events. This means that Server-Side events are used in measurement, reporting, and optimization in the same way as browser pixel events.
 
 > warning "Server Event Parameter Requirements"
-> Beginning February 15th, 2021, Facebook will enforce new requirements for server event parameters. After February 15th, 2021, Facebook will drop events sent to the Conversions API that do not meet the new requirements. For details on how implement these requirements see [Server Event Parameter Requirements](/docs/connections/destinations/catalog/facebook-pixel-server-side/#server-event-parameter-requirements)
+> Beginning February 15th, 2021, Facebook will enforce new requirements for server event parameters. After February 15th, 2021, events sent to the Conversions API that do not meet the new requirements may not be available for optimization, targeting, or measurement. For details on how to implement these requirements see [Server Event Parameter Requirements](/docs/connections/destinations/catalog/facebook-pixel-server-side/#server-event-parameter-requirements)
 
 > info "Destination name change"
 > Facebook Conversions API was renamed from Facebook Pixel Server-Side.
@@ -55,7 +55,7 @@ Implementation Options:
 This approach provides a redundancy that ensures maximum signal reliability. Events that previously could have been lost on the browser side, for a variety of network reasons, are now captured via conversions API. This can be used if you do not want to miss any events coming from the browser. 
 
 #### Match rate considerations
-For this option to work best, the same `external_id` needs to be passed from the browser and from the server. To easily achieve this go to your Segment destination settings for Facebook Pixel and toggle on the setting called **Use UserId or Anonymous Id as External Id**. The Facebook Conversions API destination uses the userId (or anonymousId if not present) to set the External Id by default. Therefore enabling this on Facebook Pixel will allow Facebook to match the users. There are some additional steps you can take to increase the match rate for server-side events. [User traits can be passed into the context object of the track events](/docs/connections/destinations/catalog/facebook-conversions-api/#default-mappings-to-facebook-properties). Other fields such as `userAgent`, `ip` address, and [Facebook's parameters (fbp, fbc)](https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/fbp-and-fbc) can all be collected from the browser and passed to the server and then manually entered into the events.
+For this option to work best, the same `external_id` needs to be passed from the browser and from the server. To easily achieve this go to your Segment destination settings for Facebook Pixel and toggle on the setting called **Use UserId or Anonymous Id as External Id**. The Facebook Conversions API destination uses the userId (or anonymousId if not present) to set the External Id by default. Therefore enabling this on Facebook Pixel will allow Facebook to match the users. There are some additional steps you can take to increase the match rate for server-side events. [User traits can be passed into the context object of the track events](/docs/connections/destinations/catalog/facebook-pixel-server-side/#default-mappings-to-facebook-properties). Other fields such as `userAgent`, `ip` address, and [Facebook's parameters (fbp, fbc)](https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/fbp-and-fbc) can all be collected from the browser and passed to the server and then manually entered into the events.
 
 #### Deduplication considerations
 Events will only be deduplicated if the same event is sent first from the browser and then from the server. When this sequence occurs the server event will be discarded. If you send two consecutive browser events with the same information, neither will be discarded. If you send two consecutive server events with the same information, neither will be discarded.
@@ -66,7 +66,7 @@ Events will only be deduplicated if the same event is sent first from the browse
 This approach can be used if you want to separate events completed on a user's browser from events completed outside the browser. Sensitive information is best kept out of browsers. Any data you don’t want exposed to users should only be sent server-side. You can also set up the Conversions API to measure customer actions that are deeper in your marketing funnel. Seeing these deeper funnel events means you can more accurately measure how your ads are helping you reach your business goals.
 
 #### Match rate considerations
-For this option to work best, the same `external_id` needs to be passed from the browser and from the server. To easily achieve this go to your Segment destination settings for Facebook Pixel and toggle on the setting called **Use UserId or Anonymous Id as External Id**. The Facebook Conversions API destination uses the userId (or anonymousId if not present) to set the External Id by default. Therefore enabling this on Facebook Pixel will allow Facebook to match the users. There are some additional steps you can take to increase the match rate for server-side events. [User traits can be passed into the context object of the track events](/docs/connections/destinations/catalog/facebook-conversions-api/#default-mappings-to-facebook-properties). Other fields such as `userAgent`, `ip` address, and [Facebook's parameters (fbp, fbc)](https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/fbp-and-fbc) can all be collected from the browser and passed to the server and then manually entered into the events.
+For this option to work best, the same `external_id` needs to be passed from the browser and from the server. To easily achieve this go to your Segment destination settings for Facebook Pixel and toggle on the setting called **Use UserId or Anonymous Id as External Id**. The Facebook Conversions API destination uses the userId (or anonymousId if not present) to set the External Id by default. Therefore enabling this on Facebook Pixel will allow Facebook to match the users. There are some additional steps you can take to increase the match rate for server-side events. [User traits can be passed into the context object of the track events](/docs/connections/destinations/catalog/facebook-pixel-server-side/#default-mappings-to-facebook-properties). Other fields such as `userAgent`, `ip` address, and [Facebook's parameters (fbp, fbc)](https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/fbp-and-fbc) can all be collected from the browser and passed to the server and then manually entered into the events.
 
 #### Deduplication considerations
 If you choose this option, you do not need to worry about event deduplication.
@@ -93,7 +93,7 @@ For more information about Track calls, see the [Track method](/docs/connections
 
 ## Server Event Parameter Requirements 
 
-Beginning February 15th, 2021, Facebook will require the `action_source` server event parameter for all events sent to the Conversions API. This parameter is used to specify where the conversions occurred. If `action_source` is set to 'website' then the `client_user_agent` and the `event_source_url` parameters are also required. Events sent to the Conversions API after February 15th that do not meet the requirements will be dropped by Facebook.
+Beginning February 15th, 2021, Facebook will require the `action_source` server event parameter for all events sent to the Conversions API. This parameter is used to specify where the conversions occurred. If `action_source` is set to 'website' then the `client_user_agent` and the `event_source_url` parameters are also required. Events sent to the Conversions API after February 15th that do not meet the requirements events may not be available for optimization, targeting, or measurement.
 
 | Server Event Parameter | Requirement                                 | Implementation                                                                                       |
 | ---------------------- | ------------------------------------------- | ---------------------------------------------------------------------------------------------------- |