Merge pull request #1868 from segmentio/jenskene-patch-1

Update Google Enhanced Conversions docs

Author: markzegarelli

src/connections/destinations/catalog/actions-google-enhanced-conversions/index.md

@@ -6,44 +6,33 @@ hidden: true
 ---
 
 > info ""
-> This document is about a feature which is in beta. This means that the destination is in active development, and some functionality may change before it becomes generally available
+> This document is about a feature that is in beta. This means that the destination is in active development, and some functionality may change before it becomes generally available
 
 > success ""
 > **Good to know**: This page is about the [Actions-framework](/docs/connections/destinations/actions/) Google Enhanced Conversions Segment destination. 
 
 The Google Enhanced Conversions destination enables you to improve the accuracy of your conversion measurement. You can send first-party customer conversion data from your website, such as email address, to Google Ads. Segment hashes this data sends it in a privacy-safe way. Google matches hashed data with signed-in Google accounts to attribute the conversion to ad events, such as clicks or views. To learn more about Google Enhanced Conversions, see Google's documentation [About enhanced conversions (beta)](https://support.google.com/google-ads/answer/9888656?hl=en-GB){:target="_blank"}.
 
 > warning "Before you begin"
-> Enable Enhanced Conversions in your Google Ads account. When you authenticate your Segment works space with your Google Account, use a Google Account that is a member of your Google Ads account.
+> Enable Enhanced Conversions in your Google Ads account. For each Conversion, specify in the settings to that you will use the enhanced conversions API:
+> 1.  When you log in to Google Ads, make sure you are in [Expert Mode](https://support.google.com/google-ads/answer/9520605?hl=en){:target="_blank"}.
+> 2. Click **Tools & Settings** in the top bar, and select **Conversions** from the dropdown. Select the **Conversion Action** you want Segment to log to.
+> 3. Expand the tab for **Enhanced Conversions**. Enable **Turn on enhanced conversions** and click **Edit code**, then **Use enhanced conversions API**.
+> 
+> When you authenticate your Segment workspace with your Google Account, use a Google Account that is a member of your Google Ads account.
 
 ## Getting started
 
+### Add the Google Enhanced Conversions destination to your workspace
+
 The Actions Google Enhanced Conversions destination is in Private Beta, and does not appear in the Destinations Catalog. 
 
-1. To access the destination, navigate to this URL: `https://app.segment.com/<workspace_slug>/destinations/catalog/actions-google-enhanced-conversions`. Replace `<workspace_slug>` with your workspace slug.
+1. To access the destination, navigate to this URL: `https://app.segment.com/<workspace_slug>/destinations/catalog/actions-google-enhanced-conversions` Replace `<workspace_slug>` with your workspace slug.
 2. Click **Configure Actions Google Enhanced Conversions** in the top-right corner of the screen.
 3. Select the source to use to send data to Google Enhanced Conversions.
-4. Enter your Conversion Tracking ID. For more information, see the article [Google Ads conversions](https://support.google.com/tagmanager/answer/6105160?hl=en){:target="_blank"}.
-   1. To find your Conversion Tracking ID, log in to Google Ads, and make sure you are in [Expert Mode](https://support.google.com/google-ads/answer/9520605?hl=en){:target="_blank"}.
-   2. Click **Tools & Settings** in the top bar, and select **Conversions** from the dropdown. Select the **Conversion Action** you want Segment to log to.
-   3. Open the menu for **Enhanced Conversions**. Enable **Turn on enhanced conversions** and click **Edit code**, then **Use enhanced conversions API**.
-   4. Open the **Tag setup** menu. In the *Select how you want to install your tag* section, select **Install the tag yourself - Add the tag to your website code**.
-   5. Scroll down to the **Event snippet** and click **Download snippet**.
-   6. Open the snippet in a text editor, you should see something like the following:
-    ```html
-    <!-- Event snippet for Purchase conversion page -->
-    <script>
-      gtag('event', 'conversion', {
-          'send_to': 'AW-#########/YdJ9ma7Q-DB2qGvaPapk',
-          'value': 10.0,
-          'currency': 'USD',
-          'transaction_id': ''
-      });
-    </script>
-    ```
-    7. On the line that begins `'send_to`, copy the digits that come directly after `AW-`. For example, if the line reads `'send_to': 'AW-123456789/YdJ9ma7Q-DB2qGvaPapk`, copy `123456789`. This is your Conversion Tracking ID.
- 5. Click **Configure Actions**.
- 6. Click **Create Destination**.
+4. Enter your Conversion Tracking ID. Find it in your Google Ads account using the instructions in the article [Google Ads conversions](https://support.google.com/tagmanager/answer/6105160?hl=en){:target="_blank"}. When you log in to Google Ads, make sure you are in [Expert Mode](https://support.google.com/google-ads/answer/9520605?hl=en){:target="_blank"}. Note you'll follow these same instructions to get the Conversion label, which you'll need when you set up your first Action, below. 
+5. Click **Configure Actions**.
+6. Click **Create Destination**.
 
 ### Connect to Google Enhanced Conversions
 
@@ -56,7 +45,7 @@ Actions define which events Segment sends to Google Enhanced Conversions, and th
 1. Navigate to the **Actions** tab on the destination.
 2. Click **Add Subscription**, and select **Post Conversion**.
 3. Configure the **Event Trigger**. For example, you can trigger the action whenever the source sends an Event named `Purchase`. Click **Continue** to configure the action fields, skip Testing for now. ![The action fires when it receives an event named Purchase](images/gec_trigger.png)
-4. Find the Conversion Label. This string is in the Event snippet you downloaded in a previous step. On the line that begins `'send_to'`, copy the string that comes after the Conversion Tracking ID. For example, For example, if the line reads `'send_to': 'AW-123456789/YdJ9ma7Q-DB2qGvaPapk`, copy `YdJ9ma7Q-DB2qGvaPapk`, this is the Conversion Label.
+4. Enter the Conversion Label. Find it using the instructions in the article [Google Ads conversions](https://support.google.com/tagmanager/answer/6105160?hl=en){:target="_blank"}.
 5. Configure the remaining properties. The **Email** field is not editable. In the default configuration, `properties.email` maps to the Email property in Google Enhanced Conversions. If `properties.email` is unavailable, the destination uses `traits.email` as a fallback.
 6. When you're finished editing the action fields, click **Continue**. Click **Save**.
 7. To test your action, expand the **Test event trigger** section. Segment searches for recent events that match the trigger conditions. If there are no recent events that match the criteria, click **manually enter an event**, and replace the default event data with the following: