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src/connections/destinations/catalog/braze/index.md

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@@ -132,8 +132,10 @@ Page calls are only sent to Braze if you have enabled either "Track All Pages" o
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## Identify
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> tip ""
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> **Tip!** Optimize your integration and limit [Data Point usage](https://www.braze.com/docs/user_guide/onboarding_with_braze/data_points/) through “debouncing” duplicate identify() calls from Segment by adding our [open-source Middleware tool](https://github.com/segmentio/segment-braze-mobile-middleware) to your implementation. More information available in the project’s [README](https://github.com/segmentio/segment-braze-mobile-middleware/blob/master/README.md#how-does-this-work).
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> info "Tip"
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> Add Segment's open-source [Middleware](https://github.com/segmentio/segment-braze-mobile-middleware) tool to optimize your integration. This tool limits [Data Point](https://www.braze.com/docs/user_guide/onboarding_with_braze/data_points/) use by debouncing duplicate identify() calls from Segment. For more information, see the project's [README](https://github.com/segmentio/segment-braze-mobile-middleware/blob/master/README.md#how-does-this-work).
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If you're not familiar with the Segment Specs, take a look to understand what the [Identify method](/docs/connections/spec/identify/) does. An example call would look like:
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To send anonymous user data in cloud-mode, you must manually include the user's `braze_id` in all your Segment API calls in the `integrations.Braze.braze_id` or `context.integrations.Braze.braze_id` object.
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> tip ""
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> **Tip!** Braze is complex. If you decide to use the `braze_id`, consider [contacting Segment Success Engineering](https://segment.com/help/contact/) or a Solutions Architect to validate your Braze implementation.
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> info "Tip"
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> Braze is complex. If you decide to use the `braze_id`, consider [contacting Segment Success Engineering](https://segment.com/help/contact/) or a Solutions Architect to validate your Braze implementation.
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Segment's special traits recognized as Braze's standard user profile fields (in parentheses) are:
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## Track
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> tip ""
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> **Tip!** We recommend sending only the Events which are relevant for campaigns and segmentation to the Braze Destination to lower [Data Point usage](https://www.braze.com/docs/user_guide/onboarding_with_braze/data_points/). Learn more about [Schema Controls here](https://segment.com/docs/protocols/schema/).
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> info "Tip"
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> To lower [Data Point](https://www.braze.com/docs/user_guide/onboarding_with_braze/data_points/) use, send only the Events which are relevant for campaigns and segmentation to the Braze destination. For more information, see /docs/protocols/schema/.
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If you're not familiar with the Segment Specs, take a look to understand what the [Track method](/docs/connections/spec/track/) does. An example call would look like:
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![](images/last_viewed-track-braze.png)
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> success ""
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> **Tip**: You can change the name of the “computed trait” event that Braze receives by going to the Personas Destination Connection Settings.
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> info "Tip"
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> You can change the name of the “computed trait” event that Braze receives in the Personas Destination Connection Settings.
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### Audiences in Braze
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![](images/dormant-track-braze.png)
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> success ""
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> **Tip**: You can change the name of the “Audience Entered” event that Braze receives from the Personas Destination Connection Settings.
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> info "Tip"
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> You can change the name of the “Audience Entered” event that Braze receives in the Personas Destination Connection Settings.
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## Setting up Personas with Braze
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