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src/privacy/consent-management.md

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> info "Consent Management is in private beta"
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> This means that Consent Management features are in active development, and some functionality may change before it becomes generally available. [Contact Segment](https://segment.com/help/contact/){:target="_blank"} with any feedback or questions.
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When an end user visits your site, they set **consent preferences**, or make decisions about the types of data they want you to collect, use, and share. These consent preferences are typically presented as a set list of categories that describe how your company intends to use that data. Common categories include personalization, advertising, and site performance.
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When an end user visits your site or app, they set **consent preferences**, or make decisions about the types of data they want you to collect, use, and share. These consent preferences are typically presented as a set list of categories that describe how your company intends to use that data. Common categories include personalization, advertising, and site performance.
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Segment works with your third-party consent management platform (CMP) or bespoke consent solution to capture an end user's consent preferences and enforce those preferences by only routing events to the categories consented to by an end user.
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