add screenshot [netlify-build]

Author: pwseg

src/engage/journeys/images/application_started.png

@@ -7,3 +7,108 @@ Event-Triggered Journeys give you the tools to create real-time, personalized fl
 
 Each example includes a short explanation, key steps to configure, and optional sample event payloads.
 
+## Real-time event forwarding
+
+Send a confirmation message immediately after a user takes a key action, like placing an order or submitting a form. This type of journey helps reinforce trust and provides instant feedback by delivering personalized messages based on event details.
+
+This use case is ideal for transactional events that should trigger follow-up communication without delay.
+
+### How to build this journey
+
+1. Set the journey entry condition to `Users perform an event`.
+2. Choose the event that represents the user action (for example, `Order_Confirmation`).
+3. **(Optional)**: Add event property filters if you only want to trigger the journey under specific conditions.
+4. Click **Build**, then add a **Send to Destination** step to forward the event.
+5. Configure destination:
+   - Select the destination you want to send the payload to.
+   - Enrich the payload with profile traits or journey context as needed.
+6. Click **Save** to publish the journey.
+
+The following example shows a `Order_Confirmation` event payload that could trigger this journey. You can customize the event name and properties based on your use case.
+
+```json
+{
+  "userId": "99",
+  "context": {},
+  "integrations": {},
+  "event": "Order_Confirmation",
+  "properties": {
+    "productId": "001",
+    "productName": "T-Shirt",
+    "productColor": "green",
+    "productSize": "Large",
+    "productPrice": "$55.34",
+    "event_location": "A",
+    "cart_ID": "123456",
+    "scenario": "01 Ordered Product"
+  }
+}
+```
+
+## Application abandonment campaign
+
+Send a personalized nudge when a user starts an action (like filling out an application) but doesn’t complete it within a certain time window. This type of journey helps recover drop-offs by checking for a completion event and following up only if it's missing.
+
+This use case is ideal for flows like job applications, signups, demo requests, or onboarding forms.
+
+### How to build this journey
+
+1. Set the journey entry condition to `Users perform an event`.
+2. Choose the event that indicates the user started the flow (for example, `Application_Started`).
+3. (Optional): Add event property filters if you only want to trigger the journey under specific conditions.
+4. Click **Build**, then add a **Hold Until** step.
+5. In the Hold Until step:
+   - Specify the completion event (for example, `Application_Completed`) as the condition.
+   - Set a maximum hold duration.
+6. Add a **Send to Destination** step on the "timeout" branch to send a follow-up message.
+7. Configure the destination:
+   - Select the destination you want to send the payload to.
+   - Enrich the payload with profile traits or journey context as needed.
+8. Preview the payload that Segment will send to your destination.
+9. Publish the journey.
+
+![Screenshot of the journey setup screen showing the Application_Started entry event selected, with re-entry enabled and Application_id set as the unique identifier.](../images/application_started.png)
+
+
+### Sample entry and evaluation events
+
+The following example shows both the entry event that starts the journey and the evaluation event that cancels the nudge if the user completes the application.
+
+{% codeexample %}
+{% codeexampletab Entry event %}
+```json
+{
+  "userId": "88",
+  "context": {},
+  "integrations": {},
+  "event": "Application_Started",
+  "properties": {
+    "Category": "A",
+    "Tier": "Premium",
+    "VIP": true,
+    "Application_id": "1234",
+    "scenario": "Trigger campaign with Application Started"
+  }
+}
+```
+{% endcodeexampletab %}
+
+{% codeexampletab Evaluation event %}
+```json
+{
+  "userId": "88",
+  "context": {},
+  "integrations": {},
+  "event": "Application_Completed",
+  "properties": {
+    "Category": "A",
+    "Tier": "Premium",
+    "VIP": true,
+    "Application_id": "1234",
+    "scenario": "Complete campaign without a nudge b/c Application was Completed"
+  }
+}
+```
+{% endcodeexampletab %}
+{% endcodeexample %}
+