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add AB Tasty Destination Documentation
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---
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rewrite: true
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title: AB Tasty Destination
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beta: true
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---
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# AB Tasty Destination
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[AB Tasty](https://urldefense.com/v3/__https://www.abtasty.com/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners__;!!NCc8flgU!eK4m9yKxeZqvRYUi5qxokQvc3JbNTZ-Zg_1Naqa4sl5u-tH1w1Pw81gzJ2XznPIaxVg3HpQB-aXt4e1ffk3Siz9XJ77t$) lets you build end-to-end experiences that drive growth across all digital channels. Marketing, product and engineering teams work together to deliver seamless user experiences with AB Tasty.
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This destination is maintained by AB Tasty. For any issues with the destination, [contact the AB Tasty Support team](mailto:[email protected]).
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## Getting Started
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{% include content/connection-modes.md %}
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1. From the Destinations catalog page in the Segment App, click **Add Destination**.
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2. Search for "AB Tasty" in the Destinations Catalog, and select the "AB Tasty" destination.
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3. Choose which Source should send data to the "AB Tasty" destination.
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4. Go to the [AB Tasty settings interface](https://urldefense.com/v3/__https://app2.abtasty.com/settings/integration/api-configuration__;!!NCc8flgU!eK4m9yKxeZqvRYUi5qxokQvc3JbNTZ-Zg_1Naqa4sl5u-tH1w1Pw81gzJ2XznPIaxVg3HpQB-aXt4e1ffk3Si8J8KsWl$) (Integrations > API Key), click generate API Key (if not already existing), copy the API key.
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5. Enter the "API Key" in the "AB Tasty" destination settings in Segment.
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## Supported methods
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AB Tasty supports the following methods, as specified in the [Segment Spec](/docs/connections/spec).
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### Identify
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Send [Identify](/docs/connections/spec/identify) calls to AB Tasty webhook. For example:
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```js
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analytics.identify('userId123', {
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trait1: 1,
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trait2: "test",
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trait3: true
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},
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});
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```
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Segment sends Identify calls to AB Tasty as an `identify` event. AB Tasty data engine then ingest the different traits associated to the identified user
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Traits received are then available in the [AB Tasty segment builder](https://urldefense.com/v3/__https://abtasty.zendesk.com/hc/en-us/articles/360021173873-Defining-your-segment__;!!NCc8flgU!eK4m9yKxeZqvRYUi5qxokQvc3JbNTZ-Zg_1Naqa4sl5u-tH1w1Pw81gzJ2XznPIaxVg3HpQB-aXt4e1ffk3Si3uCwYpb$).
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### Group
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Send [Group](/docs/connections/spec/group) calls to AB Tasty webhook. AB Tasty data engine then ingest the different traits associated to the identified group. For example:
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```js
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analytics.group("0e8c78ea9d97a7b8185e8632", {
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name: "Initech",
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industry: "Technology",
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employees: 329,
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plan: "enterprise",
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"total billed": 830,
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});
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```
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Segment sends Track calls to AB Tasty as a `group` event. AB Tasty data engine then ingest the different traits associated to the identified user
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Traits received are then available in the [AB Tasty segment builder](https://urldefense.com/v3/__https://abtasty.zendesk.com/hc/en-us/articles/360013775899-Audience-Manager-Creating-a-segment-__;!!NCc8flgU!eK4m9yKxeZqvRYUi5qxokQvc3JbNTZ-Zg_1Naqa4sl5u-tH1w1Pw81gzJ2XznPIaxVg3HpQB-aXt4e1ffk3Si1GlHOMI$).

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