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Copy file name to clipboardExpand all lines: src/connections/sources/catalog/cloud-apps/google-ads/index.md
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{% include content/source-region-unsupported.md %}
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Google Ads is an online advertising service developed by Google. With Google Ads, you can take advantage of online advertising to improve your internet marketing effectiveness.[Visit Website](https://ads.google.com/home/)
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[Google Ads](https://ads.google.com/home/){:target="_blank"} is an online advertising service developed by Google. With Google Ads, you can take advantage of online advertising to improve your internet marketing effectiveness.
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> info "Google Ads Source API Upgrade"
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> In April 2022, Segment upgraded from using the Google AdWords API to the Google Ads API for the Segment Google Ads source. As a result of this change, the API [no longer supports](https://developers.google.com/google-ads/api/docs/reporting/zero-metrics#rows_returned) "Include Zero Impressions." Queries that contain segments (date, product, country, etc.) will no longer return data for rows that have zero metrics. Because all collections reported to Segment contain date segments in their queries, Include Zero Impressions is no longer supported for any collection in the Google Ads source.
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| average_cost | The average amount you pay per interaction. |
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|~~average_position~~|_Deprecated by Google._ Your ad's position relative to those of other advertisers. |
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| average_time_on_site | Total duration of all sessions (in seconds) / number of sessions. |
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| base_campaign_id | The ID of base campaign of trial campaigns. <br/> **As of 4/2022, the attribute type has changed from a [`xsd:long`](https://developers.google.com/adwords/api/docs/reference/v201809/CampaignService.Campaign#basecampaignid){:target="_blank"} to a [String (Resource Name)](https://developers.google.com/google-ads/api/reference/rpc/v10/Campaign){:target="_blank"}.**|
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| base_campaign_id | The ID of base campaign of trial campaigns. <br/> **As of 4/2022, the attribute type has changed from a [`xsd:long`](https://developers.google.com/adwords/api/docs/reference/v201809/CampaignService.Campaign#basecampaignid){:target="_blank"} to a [string](https://developers.google.com/google-ads/api/reference/rpc/v10/Campaign){:target="_blank"}.**|
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| bounce_rate | Percentage of clicks where the user only visited a single page on your site. <br/> **This was previously a percentage, but as of 4/2022, is now a decimal value. For example, a previous value of 75 (for example, 75%) is now 0.75.**|
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| budget_id | The ID of the Budget. |
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| campaign_id | The ID of the Campaign. |
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| device | Device type where the impression was shown. <br/> **As of 4/2022, the [device values have been updated](https://developers.google.com/google-ads/api/reference/rpc/v10/DeviceEnum.Device){:target="_blank"}.**|
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| gcl_id | The Google Click ID. |
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| page | Page number in search results where the ad was shown. |
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| slot | The position of the Ad. <br/> **As of 4/2022, the [case of the value changed](https://developers.google.com/google-ads/api/reference/rpc/v10/SlotEnum.Slot){:target="_blank"} from PascalCase (`SearchTop`) to upper case snake case (`SEARCH_TOP`).**|
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| slot | The position of the Ad. <br/> **As of 4/2022, the [case of the value changed](https://developers.google.com/google-ads/api/reference/rpc/v10/SlotEnum.Slot){:target="_blank"} from Pascal case (`SearchTop`) to screaming snake case (`SEARCH_TOP`).**|
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| user_list_id | The ID of the UserList (audience). |
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### Search Performance Report
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|~~network_with_search_partners~~|_Deprecated by Google._ Second level network type (includes search partners). |
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| original_ad_id | - |
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| query | Keyword that triggered the ad. |
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| query_match_type_with_variant | Match type of the keyword that triggered the ad, including variants. <br/> **As of 4/2022, `query_match_type_with_variant`[doesn't support the following metrics, so they will return a `null` value](https://developers.google.com/google-ads/api/fields/v10/segments#segmentsconversion_action_category){:target="_blank"}:** average_cpv, video_quartile_p100_rate, video_quartile_p25_rate, video_quartile_p50_rate, video_quartile_p75_rate, video_view_rate, video_views |
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| query_match_type_with_variant | Match type of the keyword that triggered the ad, including variants. <br/> **As of 4/2022, `query_match_type_with_variant` doesn't support the [following metrics](https://developers.google.com/google-ads/api/fields/v10/segments#segmentsconversion_action_category){:target="_blank"}, so they will return a `null` value:** average_cpv, video_quartile_p100_rate, video_quartile_p25_rate, video_quartile_p50_rate, video_quartile_p75_rate, video_view_rate, video_views |
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| tracking_url_template | Tracking template of the main object of this row. |
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| value_per_all_conversion | The value, on average, of all conversions. |
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| value_per_conversion | The total value of your conversions divided by the total number of conversions. |
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|~~click_assisted_conversions~~|_Deprecated by Google._ The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. |
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| clicks | The number of clicks. |
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| conversions | The number of conversions for all conversion actions that you have opted into optimization. |
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| cpc_bid | Cost per click bid. <br/> **This value was [previously one of three units](https://developers.google.com/adwords/api/docs/appendix/reports/keywords-performance-report#cpcbid): a monetary amount in micros, "auto: x" or "auto", but as of 4/2022, is now always a monetary amount in micros.**|
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| cpc_bid | Cost per click bid. <br/> **This value was [previously one of three units](https://developers.google.com/adwords/api/docs/appendix/reports/keywords-performance-report#cpcbid): a monetary amount in micros, "auto: x" or "auto", but as of 4/2022, is now a monetary amount in micros.**|
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| cpc_bid_source | Source of the CPC bid. <br/> **As of 4/2022, the [ENUM values have been updated](https://developers.google.com/google-ads/api/reference/rpc/v10/BiddingSourceEnum.BiddingSource).**|
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| criteria | Descriptive string for the Criterion. |
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| ctr | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). <br/> **This value was previously a percentage, but as of 4/2022, is now a decimal. For example, a previous value of 75 is now 0.75.**|
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