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src/unify/linked-profiles/index.md

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title: Linked Profiles Overview
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Use Linked Profiles to expand your model beyond the profile to the entire universe of business data. With Linked Profiles, you can build a [Data Graph](/docs/unify/linked-profiles/data-graph/) that defines relationships between any data set in the warehouse and the Segment Profiles you send with Profiles Sync.
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You can then enrich your event streams with [Linked Events](/docs/unify/linked-profiles/linked-events/) and build audiences off of any data set you've mapped to the data graph with [Linked Audiences](/docs/unify/linked-profiles/linked-audiences/).
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Using Linked Profiles, you only need to define the relationships between data sets once in order to give marketers access to all the data you need to target, personalize, and analyze customer experiences.
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> success ""
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> To get started with Linked Profiles, you'll need to connect your data warehouse. Visit the [Snowflake](/docs/unify/linked-profiles/setup-guides/snowflake-setup/), [Redshift](/docs/unify/linked-profiles/setup-guides/redshift-setup/), or [BigQuery](/docs/unify/linked-profiles/setup-guides/BigQuery-setup/) setup guides to learn more.
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## Data Graph
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[Build a Data Graph](#) to define the relationships between data sets in your warehouse and the Profiles Segment sends with Profiles Sync. You can then use the relational data defined in the Data Graph to build audiences and send them to downstream destinations.
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## Linked Events
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[Use Linked Events](#) to enrich event streams from a warehouse destination and send those enriched events to all supported destinations.
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## Linked Audiences
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With [Linked Audiences](#), you can enable marketers to build Segmented audiences based off of any data set that you've mapped to the data graph.
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## Linked Journeys and Content
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