-By default, the Segment event property you define for each custom variable mapping will be matched against the property values found in the `properties` object of a `track` event. You can, however, use JSON style dot-notation-accessors wrapped in double curly brackets to map to **any** property in the event's raw payload to your custom variables. For example, some acceptable values could be `context.campaign.name`, `context.userAgent`, or `anonymousId` (inside of the double curly brackets). You can find the complete structure of a standard Segment event payload [here](/docs/connections/spec/common/#structure).
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